Some of you will know I've had a family emergency this week, and I wanted to explain a little more about what's going on. After spending time in hospital myself the other night, I came home to discover that my daughter was in a very serious mental health crisis, involving ending her own life. It's been a hell of a few days, to say the least. She's on the path to receiving professional help, but this isn't something that's going to be sorted overnight. I'm not sharing this for sympathy. I'm sharing it because I'm normally here, sticking my nose into everything, keeping my beady eye on you lot and generally making a nuisance of myself! 😂 But right now, I need to be a mum first. SED is still very much here, and I'll continue doing what I can, when I can. There may just be a few delays, and I might not be quite as visible as usual. In the meantime, please keep sharing your events, supporting one another and their events and making the most of what we've built here. And perhaps a little reminder for all of us that we never really know what someone else is dealing with behind the scenes, so take care and sending big hugs right back to you all. Thank you so much for all your kind comments and messages. Heather ❤️

I’m a little bit MIA at the moment dealing with A family emergency . Thank you

If you’ve recently started your own Skool community and you’ve reached that slightly bewildering stage of… “Right. I’ve got the community. Now what on earth do I put in the classroom?” 😂 Shannon Boyer, who runs The Classifieds, has an event coming up tomorrow that I think could be particularly useful for those of you who are still finding your feet with Skool. It’s called “Now What? Your Skool Class” and she’ll be looking at how to build your classroom with a bit more intention and strategy — not just filling it with courses and hoping somebody eventually wanders in and buys something. The session is about creating a classroom that actually supports your members, helps them get results and fits with how you intend to monetise your community. It’s on Wednesday 7th October at 3pm New York time, and if you’re fairly new to building a Skool community, I’d definitely pop along and have a listen. And if you haven’t discovered The Classifieds yet, it’s worth having a nose around there too. Shannon has created a community specifically around helping Skoolers get their businesses, communities, offers and events seen. 👉 EVENT LINK Sometimes the difficult bit isn’t starting the community. It’s the “Right… what do I do with the bloody thing now?” bit. 😂

I probably shouldn't be sharing this conversation… 👀 𝗗𝗘𝗦: How much are we telling them? 𝗠𝗘: Nothing yet. 𝗗𝗘𝗦: Heather… 𝗠𝗘: Fine. A little bit. 𝗗𝗘𝗦: Define “a little bit”. 𝗠𝗘: Absolutely not enough for them to work out what we're doing. 😂 𝗗𝗘𝗦: They're going to work it out. 𝗠𝗘: Well, they might work out that we've been rather busy behind the scenes. 𝗗𝗘𝗦: Very busy. 𝗠𝗘: And that what we're building is going to take Skool Events Daily somewhere we've wanted to take it for quite a while. 𝗗𝗘𝗦: Can we tell them that bit? 𝗠𝗘: Nope. 𝗗𝗘𝗦: Can we show them anything? 𝗠𝗘: Nope. 𝗗𝗘𝗦: So what exactly is the point of this post? 𝗠𝗘: To make them nosy. 𝗗𝗘𝗦: Ah. Carry on. 😂 Something rather exciting is happening behind the scenes at Skool Events Daily. Des and I have been plotting, building, changing things, changing them back again and generally creating something that is going to make a rather BIG difference to how we get our VIP members' events seen. That's all you're getting. For now. 👀

My free and paid communities just hit #1 and #2 in Skool Discovery for three different search terms. A month ago they weren't ranking for any of them. Here's the thing, though: getting found was actually the second problem I had to solve. Because you can get all the Discovery traffic in the world, but if your community attracts wrong-fit members, you end up serving a huge free audience that was never going to buy anything from you. Findable isn't enough. You have to be findable to the right people. So before I touched my keywords or my About page, I dialed in my brand voice. And here's the thing I see people get backwards about brand voice constantly: Everyone thinks brand voice means "getting my AI to sound like me." But the reason your voice resonates with your right-fit members is that you're actually speaking in THEIR voice. Their words. The vibe they need those words delivered in. Think about it… a coach serving survivors of narcissistic abuse and a coach hyping up a sports team could be teaching similar mindset tools, but the voice that makes one audience feel safe would completely lose the other. Neither voice is "wrong." Each one is dialed to who it's for. You already do this instinctively on calls with your people. You just haven't captured it in writing yet. That's what I did for my community: I studied how my ideal members talk about what they're looking for, then mirrored that language everywhere: keywords, About page, Discovery description, all of it. That's when the rankings moved. And more importantly, the right people started joining. I'm now teaching this whole process in a free live quest inside my Kind Copy Movement community: 🧙🏻‍♂️ Brand Voice Clarity Quest: Skool Edition Aug 31–Sep 6 @ 2pm EDT daily You'll dial in your brand voice, then use it to make your membership findable to the exact members you actually want. Wanna test this right now? Let's play a game. 👇