Ever bookmark an educational youtube video with the intention to get back to it later when you have the time? You're learning new skills and abilities and you find a youtube video that looks promising... but... it's over an hour long and you are too busy to dedicate that time. As a mom of 4 small kids who runs a business, I feel this 100%. There's not enough time to homeschool the kids, keep everyone healthy and happy, bake fresh sourdough, do coaching calls, and work my own business while trying to learn the skills that are needed to grow. So, lately, i've been using AI to watch the videos for me and then give me the cliffnotes version and detailed instructions specified to my business and my brand. Here's what that looks like: Step 1: Find an educational video that I want to synthesize. Step 2: Go into the description, scroll down to where it says transcript, click on it. The transcript should come up on the side. Click and scroll to highlight and copy the entire transcript. Step 3: Go into Claude and say something like "I am trying to XYZ. I found this educational video about it. Please give me a thorough debriefing of what this video goes over. Break it down into terms that a beginner would understand. Then relay how we can use this information for my own business/brand. This is the transcript: (paste transcript)" Step 4: Read the briefing. That's it! Then, you get the run down of what was in the video, an explanation that you can understand, and how you can apply it to your own business. It is recommended to follow it up with a conversation. You can ask for any clarifications that you need to fully understand it. Ask it to build upon the concept by conducting market research on your specific niche and business model with psychological studies and actual case studies, etc. Go out there and start learning at 10x the speed of everyone else! XOXO Michelle

Just sharing a win for today - got the opportunity to be interviewed on a local cable access tv show by a good friend! I got to talk about women’s health during perimenopause- it was so fun! 🤩

I clocked in this morning and saw @Lauren Greene was in the lead (although @Lucy Hutchings just overtook her with her TV appearance announcement)! ❤️ So, we're giving it to @Lauren Greene as the winner of April's Mompreneur Games! Congrats on winning and send me a DM to book your free 1:1 coaching call!

I don't know about you, but I never would have imagined my life would be what it is... There are SO many things I'd say to younger Michelle but if I had to simplify, its be... "Life becomes amazing" 👇 What would you say?

What We're Doing Today Yesterday you wrote your Problem Post. You named the exact pain your ideal client is feeling and showed them you understand it deeply. That post built trust. Today we're doing something completely different. Today is your Hook Post, and the goal is to STOP the scroll. A Hook Post does ONE job: it makes someone reading on autopilot suddenly slam on the brakes and pay attention. It's the post that makes people stop mid-scroll and read every word. The kind of post that gets shared, saved, and screenshotted because it makes people think "wait, what?" This is where most coaches fail on social media. They post safe, expected content that blends into the feed. Today you're going to write the opposite. _______________________________________________________________________________________________ Why Hook Posts Matter Your ideal client scrolls past hundreds of posts a day. Yours is competing with everyone else's. If your post sounds like every other coach's post, it gets ignored. The algorithm sees zero engagement and shows it to fewer people. The cycle continues. A great Hook Post has two ingredients: 1. A pattern interrupt. Something unexpected, contrarian, or counterintuitive that makes the reader's brain go "wait, what?" 2. A specific claim or promise. Not vague inspirational language. A specific number, outcome, or transformation that makes the reader want to know more. When you combine both, you create a post that earns the reader's attention in the first three words and holds it through the last word. ________________________________________________________________________________________________ The Anatomy of a Hook Post The structure that works: Line 1: The pattern interrupt. This is your hook. It should be 5-12 words, controversial or surprising, and stop the scroll cold. Lines 2-4: The setup. Brief context that makes the hook make sense. Lines 5-8: The reveal. What you actually mean by your bold opening claim. Lines 9-12: The teaching moment. The 1-2 things you want the reader to take away.