This breath holding thing. Isn't it dangerous? Doctors say that if you don't breathe for four minutes or longer, you'll get brain damage. And while Stig does do crazy things, like jumping into a frozen lake in Greenland, by all accounts, he is still alive. And so are the many people in the Breath Hold Community that have held their breath for 3, 4 or sometimes even 5 minutes at a time. So, what is going on. What is the truth? Stig will explain it in the video.

What is the fastest way to reset the nervous system? It's something we call Relax on Demand, or 1:2 Breathing. The key is in the exhale. By extending the exhale, you give your body permission to shift to resting mode. Throw a few of these before your breath holds,, and watch the numbers go up. (and feel amazing in the mean time). Ready to give it a try? Step 1: Watch the video Step 2: Breathe like Stig for a few cycles. Stee 2: Take an inhale, start your stopwatch & hold your breath. Step 3: Post your time here, get feedback and points Step 4: Head on over to the Classroom for the rest of the challenge. Let's go & double your breath hold! 🧑‍🏫

What is the most important lesson you learn in the Breath Hold Challenge? (Hint: it’s not that you can double your breath hold in seven days!) While it is a great motivator to get you going (let’s be honest – the first time you do this stuff you may wonder why you ever signed up for this torture …), there is a bigger picture. Breath holding builds CO2 tolerance–your chemical receptors can handle higher levels of carbon dioxide in the bloodstream. What does this mean? 1. Prevents hyperventilation as CO2 rises in the blood (e.g. during physical exercise) 2. Opens the nasal airways as CO2 functions as a vasodilator 3. Regulates the breathing pattern for promotion of nasal breathing What if I told you that the breath hold is only one of the many hacks you can implement in your daily life to improve your breathing – the biodiesel of our body – for life-long health benefits. A good friend of Stig asked him to write a chapter for his new book – Airways, Amazing Benefits of Nasal Breath, full of practical protocols for stamina and memory from his experiences as 4x World Champion Freediver and training Olympic Athletes. You have already upgraded your breathing “software” with the Breath Hold Challenge. Now, get ready to dive deep into the science of the “hardware” of breathing with Dr. John Lieurance, a functional Chiropractic Neurologist with over 30 years of clinical experience, as he reveals two powerful clinical methods – Functional Cranial Release (FCR) and Endonasal Balloon Adjusting – to physically open the airways. Learn about the anatomy of the Locus Coeruleus, “The Blue Spot”, and how this tiny nucleus in the brain is responsible for focus and calm, and how you can activate it, the proprietary “Ganesh” protocol for nasal sinus cleansing, and how nasal breathing stimulants the pineal gland and is the gateway to enlightenment. Looking for the next step in your breath hold (and breathing) journey to optimize health, enhance spiritual awareness, and manage peak performance?

Why do we hold our breath for 7 days in a row? Showing up for the Breath Hold Challenge is fun, but also building a mental muscle. Every time you check-in, you hold yourself accountable. Now, translate these victories in real-life challenges: deadlines, conflicts, or simply getting through the first day of the week. The breath - or in this case - lack of breath becomes your guide. But to truly get more out of every breath, you have to go back to ground zero. Start over and build awareness from the ground up. Not sure how? 👇 Click below to watch Stig's take on starting over (1 min)

Have you mastered the first 7 days of the Breath Hold Challenge? A recent study among a group of elite rugby athletes shows a ~8% VO2peak improvement; within 10 minutes and with just one single breath holding exercise The good part? You can do this too in the comfort of your own home. The exercise is a variant of an O2 table with two differences: - It's on exhale (you hold your breath after you exhale) - It's dynamic (you are moving while you are holding your breath) Here's what to do: - Sit down on a stationary bike (an elliptical trainer or rowing machine works as well) - Adjust the resistance to zero for a no load session - Perform six maximum capacity breath holds on exhale, with 30 second rest - Exercise for 10 minutes during these breath holds Feeling energized? The extra performance can last up to 5 hours after workout. What a great way to start the day (or week). 😎 Give it a try & share your findings with the group. 👇