Why do we hold our breath for 7 days in a row? Showing up for the Breath Hold Challenge is fun, but also building a mental muscle. Every time you check-in, you hold yourself accountable. Now, translate these victories in real-life challenges: deadlines, conflicts, or simply getting through the first day of the week. The breath - or in this case - lack of breath becomes your guide. But to truly get more out of every breath, you have to go back to ground zero. Start over and build awareness from the ground up. Not sure how? 👇 Click below to watch Stig's take on starting over (1 min)

Have you mastered the first 7 days of the Breath Hold Challenge? A recent study among a group of elite rugby athletes shows a ~8% VO2peak improvement; within 10 minutes and with just one single breath holding exercise The good part? You can do this too in the comfort of your own home. The exercise is a variant of an O2 table with two differences: - It's on exhale (you hold your breath after you exhale) - It's dynamic (you are moving while you are holding your breath) Here's what to do: - Sit down on a stationary bike (an elliptical trainer or rowing machine works as well) - Adjust the resistance to zero for a no load session - Perform six maximum capacity breath holds on exhale, with 30 second rest - Exercise for 10 minutes during these breath holds Feeling energized? The extra performance can last up to 5 hours after workout. What a great way to start the day (or week). 😎 Give it a try & share your findings with the group. 👇

Can you name the most important aspect of breath holding? Give yourself a second. Is it controlling the mind? Being in great shape? A strong, flexible diaphragm? The biggest breath hold wins start with relaxation, and the key to relaxation is in the exhalation. Follow along, and experience how you regain calm & focus in a single session: Step-by-step: 1. Sit or lie down in a comfortable position (preferably lying down) 2. Do 10 prep breaths - Inhale through your nose, exhale slowly through your mouth with slight resistance (like a hissing sound), focusing on letting go of tension in your mind and muscles 3. The breathing relaxes you - The controlled exhale increases oxygen in your blood and triggers the vagus nerve, lowering your metabolism 4. Then hold - After the 10th exhale, take a final breath in and begin your breath hold How did you do? Post your time & get feedback & points. Then head on over to the Classroom & follow the instructions for the next day

We need your hep! No. Really! What would you like to see the most this coming your in the Breath Hold Challenge? Is it more videos? Live calls? New challenges? Something else? Help us out–write down the one thing you would like to see in 2026! Oh, and don't forget to post your first breath hold of the year. Without it, 2026 hasn't truly started 😎🥳 👋 Need a refresher? Step 1: Take an inhale, start your stopwatch & hold your breath. Step 2: Post your time here, get feedback and points Step 3: Head on over to the Classroom & follow the instructions

☃️ A cold start of 2026! The northern hemisphere is covered with a blanket of snow. The first month of the year is the perfect time to work on your cold resistance. One way to bless the new year is what the Danes call Vinterbadning, also known as ice plunging. How does it work? Stig will show you in the video below 👇