You know the call, click the 🔔 icon, if you'd like to follow the comments in this post. I'll be posting all the September updates I find out about here. ➡️ If you want a free 14-day trial for your new Skool community, click here instead 🤪

Hey everyone! 👋 Just dropped a quick video about Alex Hormozi's book launch and there's something REALLY interesting for us Skool users… Here's the deal: - Alex is doing a live call for his book launch - You don't need to buy the book to join - There's a "surprise" specifically related to Skool features (my guess) - Since he's an investor in Skool, this could be BIG I could be totally wrong 💀, but here's my theory on what the surprise could be: 🎁 Free months of Skool Pro 🎁 Free year of community access 🎁 Early access to new features 🎁 Something even bigger? I'm definitely joining the call (even if it gets boring, I'm staying for that surprise! 😂) Quick backstory: Alex invested in Skool.com which was founded by Sam Ovens + another co-founder who stays out of the spotlight (Daniel Kang). So when Alex does something big like this, I think he'll make it Skool-related. --------------------------------------------------------- Starting a new community? Skool has a 14 day free trial and then $9/m - Please consider using my referral link to support this community. Thank you 🙏

If you have a community, you can get Alex Hormozi's "freebies" $100M Money Models course for free here "How to turn Hormozi's models into money using Skool" and the $100M Money Models audiobook. ➡️ If you don't have a Skool community yet, you can create one here (14 day free trial). DM me after you buy and I'll give you some additional goodies (worth $130) 🤗 You get: ⚫ Intro 1. Context 2. How Businesses Make Money 3. Customer Acquisition Cost (CAC) 4. Gross Profit (GP) 5. Payback Period (PPD) 6. CFA - 3 Levels of Advertising 7. Money Models & Offer Stacks 8. 4 Types Of Offers 9. Ride Along Apprenticeship ⚫ Attraction Offers 10. Attraction Offers 11. Win Your Money Back 12. Free Giveaways 13. Decoy Offers 14. Buy X Get Y Free 15. Pay Less Now Or Pay More Later 16. Free With Consumption ⚫ Upsell Offers 17. Upsell Offers 18. Classic Upsell 19. Menu Upsell 20. Anchor Upsell 21. Rollover Upsell ⚫ Downsell Offers 22. Downsell Offers 23. Payment Plan Downsells 24. Free Trials 25. Feature Downsells ⚫ Continuity Offers 26. Continuity Offers 27. Continuity Bonus 28. Continuity Discounts 29. Waived Fee ⚫ Next Steps 30. Make Your Own Money Models 31. 10 Years in 10 Minutes 32. Final Words ⚫ Skool Money Models Tutorial Skool Money Models Tutorial ⚫ Audiobook $100M Money Models Audiobook --------------------------------------------------------- Starting a new community? Skool has a 14 day free trial and then $9/m - Please consider using my referral link to support this community. DM me after you buy and I'll give you some additional goodies. Thank you 🙏

I'm amazed and sad at the same time.

TLDR: FortNine made a brilliant marketing video that doesn't feel like marketing at all. Instead of pushing their leather key wrap, they spent 5 minutes explaining the fascinating science of why leather beats all synthetic materials - then Ryan literally got dragged on asphalt by a motorcycle while wearing each material to prove his point. The synthetic alternatives got destroyed, but the leather held up. The genius move: They only mention their product at the very end, after you've watched real crash testing and learned genuine materials science. By then, buying the key wrap feels like the logical conclusion, not a sales pitch. Result? The product sold out. The takeaway for other companies: Lead with education and curiosity, respect your audience's intelligence, and be willing to put your money (and skin) where your mouth is. People share educational content, not ads. ------------------------------------------------------ (Sponsored by me 😂 - you can support this community by using this affiliate link when starting your free 14-day Skool Trial. Thank you!) So I just watched this incredible video from FortNine, and I had to tell you about it because it's basically a masterclass in how to sell stuff without making people want to punch their screen. You know how most motorcycle gear companies just scream about their products being "THE BEST" and "MILITARY GRADE" and all that nonsense? Well, Ryan from FortNine took a completely different approach, and it's genius. ⚫ The Setup That Actually Makes You Care Instead of starting with "Hey, buy our leather key wrap," the guy opens with this fascinating question: Why can't 300 years of industrial innovation beat a piece of cow skin? Like, seriously, we've invented space-age materials, but leather is still the king of motorcycle gear. That immediately got me hooked because I genuinely wanted to know the answer. This is so much smarter than the usual "Our product is amazing because we say so" approach. He made me curious before he tried to sell me anything.