Here’s the #1 mistake founders make when thinking about an exit: 👉 Waiting until they’re ready to sell before preparing. By then, it’s often too late to: - Clean up the financials - Reduce customer concentration - Position the business strategically - Build competitive tension - Maximise valuation The founders who win start 12–24 months ahead. That’s when we can: ✔ Reposition the business ✔ Build a buyer list ✔ Run a competitive outreach process ✔ And secure 5+ qualified offers If you want the 10-point checklist we use to assess readiness, comment Checklist below.