Selling course material is stupid, do this instead 👇 ⚠️ Warning: You may not like or agree with what I write here, but I promise it will make you more money if you implement this tactic. I don't sell information. I give it all away for free. ALL OF IT. Information has never been more free, abundant, and undervalued. So why try n sell it? Master @Frank Kern told me years ago that if I want to make a lot of money, I should first "prove to people you can help them by actually helping them." I took that to heart. Now? My FREE Skool community members get everything my low ticket ($197/month) & my high ticket (north of 5k) clients get, except for 1 thing... What's the thing? It's the only thing worth paying for! A service. An incredibly helpful service. I give everything (all my BEST course material + pdf's, recordings, etc.) away for free to my free Skool community members, and I reserve only my services for my paid members. Why? 100+ reasons. But here's one: How can I ethically withhold helpful information from people when I genuinely want to see them succeed ASAP? I can't. That'd be asinine. Which is why my free Skool community members get access to: 1) The same course materials my HT clients have access to. 2) The same links and resources my HT have access to. 3) The same workshops my HT have access to. 4) And yes... even the same group zoom coaching calls my HT attend! So then... what do my HT & LT clients get that my free members don't get? I already told you... A service! Your services can look like whatever you want them to look like, but here's what mine looks like: My low ticket clients get 5x small group sessions per week with my team & I where we help them grow their business quickly. Our service includes reviewing their Skool community, website, funnel, content, DM's, sales calls, etc. and giving them feedback to make everything better. My high ticket clients, on the other hand, get to work directly (1 on 1) with me & my team on Zoom (or IRL) for even quicker results.