Most people either overcomplicate client acquisition or blindly follow what others are doing not really knowing the core strategy... and honestly the 'core strategy' itself is quite simple. just start to think about your ICP as a person. How do they go from a viewer to an actual paying client? Here is an oversimplified breakdown: 1. Thumbnail and Title → The Click - This is probably one the most crucial part that people pay the least attention to, if they don't click they don't watch, if they don't watch they never get to know who YOU are. 2. The Hook → The first 30 seconds, - Now they clicked however the person is thinking "will this video help me?", "is this video for me?", "should I spend my precious time watching this video?". - This is what people call the 'hook', you need to dazzle them, describe their pain points(linked to the video topic), describe what you've accomplished, give a brief overview of the video... 3. The Video structure → Building trust and keeping them curious , - Alright, now they have watched past 30 seconds of your video, now this is where you start giving the sauce. HOWEVER, don't shove everything right at once, keep them curious and wanting to learn more, this is called an open curiosity loop, continue providing value but subtly keep reminding them there's more to learn. 4. CTA → Invite, don’t sell, - A few minutes into the video, you've introduced yourself, provided some value and thus if all is done well, its fair to say you've gained the persons trust. Now this is where you introduce them to your community aka the CTA. - Remember to KISS- keep it short and simple, the person clicked on the video for the topic the video is about, not to have a stranger sell them into their secret community. - If you're video is pretty short(around 10 mins), have one CTA a few minutes into the video and one at the end where you go a bit more deeper into what the community is about, because likely those who watched till the end trust you more and have a higher chance to join.