Veterans, weigh in please: are US $82–$106 (€70–€90) CPMs with spikes to $176 (€150) normal right now, or is my account cooked? - Markets: US, AU, CA - CPMs: US $82–$106 (spikes ~$176); AU/CA ~$59 (all in USD) - Performance: CTR ~3–6%, LP conv ~6–8%, so interest seems solid. - Run time: ~2 weeks live, ~40 sales - Context: Product initially looked alcohol-related, so we removed all alcohol refs, cleaned LP/creatives, and re-scraped with FB Sharing Debugger—but no change in CPM with new campaigns. - Tried: Broad targetting + interests, Cost Cap/Bid Cap (target CPA ~$19–$25), policy checks, cleared previews I’m considering asking my agency for a fresh ad account and maybe spinning up a new FB profile + verified BM to run a parallel test. Questions: 1. Has switching accounts/BMs actually reduced your CPMs? 2. If not, are these ranges just normal right now? 3. Any proven CPM-lowering moves I should try next? Thanks in advance—happy to share more details if helpful.

Hi everyone, I wanted to ask your opinion. I launched my new beauty brand in the US a month ago, and tomorrow it will be exactly one month, but I still have very high CPMs, above $350 with CTRs around 6/7%, which leads to a cost per click of around $8/9 (so very expensive). We're doing great with the CTR, but that CPM keeps going down. I thought it would go down after a few days since the store is new, as are the business manager and related resources. The brand is super white, a branded product, with a logo on the device and dedicated packaging. We have content creators who have recorded the broll for us, so we also have a lot of our own content. The targeting is completely open on meta. We have tried UGC, VSL, a mix of VSL and UGC, but nothing works; they are still high. I really can't understand what it could be. Even on images, we have CPMs above $80/90. We are also testing different angles and messages. In addition, to try to speed up this process, starting tomorrow we will launch 100 ads per week for a total of 400 per month. I thought this might help us read more data on different content and find patterns, both for winning ads and for CPM variability. It's frustrating because with normal CPMs we would already be in a pre-scaling phase, but we don't know what the problem is right now. Thanks in advance to everyone who responds.

Closed a deal today. So we can say the month closes around 45k revenue, nearly double last month! My goal is to reach 100k months by the end of the year. Working hard and all tips help allot. Fun part about my e-commerce is i sell allot to companies who come back regularly. This deal is a big installation company so i expect to have more orders soon from them.

Do you guys have metrics where you cut the ad? for example, if no ATC by $10 , you cut, and if no purchase by $15, you cut?

Got a drive folder with 151 high converting custom liquids which I can share with all of you. Like and drop a comment and I will send it to you in DM asap.