Oct '25 (edited) • general
Q4 CPMs sky-high—normal or account issue?
Veterans, weigh in please: are US $82–$106 (€70–€90) CPMs with spikes to $176 (€150) normal right now, or is my account cooked?
- Markets: US, AU, CA
- CPMs: US $82–$106 (spikes ~$176); AU/CA ~$59 (all in USD)
- Performance: CTR ~3–6%, LP conv ~6–8%, so interest seems solid.
- Run time: ~2 weeks live, ~40 sales
- Context: Product initially looked alcohol-related, so we removed all alcohol refs, cleaned LP/creatives, and re-scraped with FB Sharing Debugger—but no change in CPM with new campaigns.
- Tried: Broad targetting + interests, Cost Cap/Bid Cap (target CPA ~$19–$25), policy checks, cleared previews
I’m considering asking my agency for a fresh ad account and maybe spinning up a new FB profile + verified BM to run a parallel test.
Questions:
- Has switching accounts/BMs actually reduced your CPMs?
- If not, are these ranges just normal right now?
- Any proven CPM-lowering moves I should try next?
Thanks in advance—happy to share more details if helpful.
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Q4 CPMs sky-high—normal or account issue?
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