Just wrapped a call with Sean from our PPC Copilot Group We discussed how to improve his backend further to increase sales. We recorded this call for everyone in the group to get value from. Sean has been using the Weekly Q&As we do in PPC Copilot to get feedback on his account for the last several months and the advice has really helped improve his results, but we still have some further work to figure out how to get sales up. The Win ✅ : Sean changed ONE WORD on his CTA button from "Send Inquiry" to "See Full Price" and his conversion rate jumped from 1.5% to nearly 10%! The Challenge 🧩: While front-end conversions improved dramatically, there's still a significant drop-off at the "Request to Book" stage and Purchase. Customer feedback revealed they need time to discuss with their group and compare options. The Game Plan: 📋 - Implementing "Instant Book" feature for faster conversions - Adding FOMO messaging ("Hold Your Dates" vs "Check Availability") - Improving attribution tracking - Setting up dedicated call team We're scheduling a follow-up in 2 weeks to track progress. This case study proves that sometimes the smallest changes deliver the biggest results! If you want more 1-on-1 Google Ads help from me go check out PPC Copilot - would love to see you inside: https://www.skool.com/copilot/about