I just went to FanX Salt Lake last week and sold 244 books!! Biggest success I've ever had at a convention! Here are some tips that will help toward event success. - Have something that draws people's attention. Ideally, something big and tall and curiosity-inciting. My big banner for my book "The Legend of Uh" is bright and colorful and weird enough to bring people in and make them ask questions. - Consider bundles. If you've got books in a series, consider giving people a discount if they buy the whole thing. I've been shocked at how quick people are to buy an entire series or trilogy at a convention (make sure to have bags on hand so they can carry them!). Having something you can point to and say "I'm only offering this discount at this event" is really motivating for customers. - Try to create a sense of "wow" with your booth! I'm still struggling with this, but I've seen other people create beautiful booths with lights, faux ivy, wooden frames, raised platforms, and more. Make it pretty! - When it comes to selling books, sometimes the best decorations are just big stacks of books. Seriously. Pack your booth with books. Put them on stands so the covers are tipped toward the customers. It gives them plenty to look at. - Have a folding wagon or folding dolly cart!! Seriously, these things will save your life. You can't be carrying books and book supplies by hand into a convention center. You'll wear yourself out before the event even begins. - Have calorie-dense rations on hand. Dried mangos, nuts, granola bars, protein bars—preferably things that don't get messy so you don't get anything on your merchandise. Convention food is EXPENSIVE so bringing your own snacks to nom on throughout the day will cut down on costs.