Don’t forget to check out the CASE STUDY on Blockbuster Video and Netflix. Do you know the reason that the video industry settled on the VHS style tape, instead of the superior quality BetaCam? It was the porn industry. They decided that they were going to only release on VHS. Blockbuster didn’t want to stock two different formats of the same movie, so they standardized what the porn industry was using and that’s how that happened. I was working for United Artists early in my career. That’s when RCA introduced their VHS VCR. It was single event, manual tune recording. No remote. It was $800. In 1978, it was $800. I bought one.

I’d love to see your response to the 3-Habit Customer Acquisition case study.

My back yard was the 17th Tee at the Las Vegas Country Club. I could drive from my home to the back door of the Sahara in less than 5 minutes.

We leveraged this sell-out and generated increased ticket sales for the rest of the season.

@Art Malik …and the other key point is… If the industry is to move forward meaningfully in the long-haul segment, propulsion confidence must be allowed to lead rather than follow, and program risk must be aligned earlier and more transparently between airframe and engine stakeholders. (JOA)

The Three Hidden Sweet Spots of my 949 Program How the 949 Quietly Solves Three Major Industry Problems Most aircraft programs begin with engineering curiosity. The 949 begins with airline economics. When you look closely at the architecture of the aircraft, three powerful sweet spots emerge. Each one addresses a different structural problem in the global airline industry. Individually they are interesting. Together they create a compelling case for why an aircraft like the 949 could make sense. Sweet Spot 1 The Strategic Capacity Gap Today’s long-haul fleet falls into three clear categories. Small long-range aircraft carry roughly 250 to 300 passengers. Core widebodies carry about 300 to 400 passengers. These include aircraft such as the Boeing 787-10 and the Airbus A350-900. At the top sits the super-jumbo category, represented by the Airbus A380. But there is a major gap between the core widebody and the super-jumbo. The industry has never successfully filled the 500 to 650 passenger range with a modern aircraft. The 949 sits directly inside that gap. Its flagship configuration reaches about 706 passengers, yet the aircraft can operate comfortably in the 500 to 650 range depending on cabin configuration. This creates a new category: a very large aircraft that still behaves like a modern twin-engine widebody. This solves the first industry problem. Airlines need more capacity on key routes, but they do not want another super-jumbo. Sweet Spot 2 The Slot Economics Multiplier The world’s busiest airports cannot add flights. Airports such as London Heathrow Airport, Tokyo Haneda Airport, and New York JFK Airport operate under severe slot constraints. When airlines cannot add departures, the only way to grow is to increase passengers per movement. Most long-haul flights today carry between 300 and 400 passengers. The 949 concept allows airlines to move close to 700 passengers with a single departure while still maintaining twin-engine operating economics. The aircraft also aligns with a major revenue shift in the industry. Premium Economy demand is growing faster than traditional business class on many routes. The 949’s upper deck Premium Economy architecture places roughly 324 seats in the cabin that airlines are finding to be the most stable yield category.