The 🌸 Built to Be Seen Summit is a spring activation for midlife women Skool hosts who are ready to step into visibility with intention — and build businesses designed to be seen, shared, and scaled. This 3-day virtual summit is taking place in my other free Skool community - The Aligned AF Camp You already have experience. You already have the insight. Now it’s time to simplify, position yourself clearly, and grow with focus. Inside this summit and community, visibility is strategic — not performative. We focus on productizing your expertise, building traffic and community, using AI as leverage, and monetizing Skool communities without adding complexity or burnout. Interested in being Speaker? Complete the application form here. Level 5+ Applications are due by February 16, 2026

Happy New Year!!✨ How are you really feeling today?? Aligned?? A new year is always loaded with expectations, dreams, pressure, hope, and fear. It's kind of overwhelming. But this year feels different to me. I have been completing challenges, in the last month, that didn’t just help me focus, they cleared the clutter from my mind. I realized I wasn’t unfocused, just really overloaded. Collecting ideas, saving prompts, stockpiling “someday” information. My mind was busy, busy, busy. Last night, I had over 1,500 mobile notes. This morning, 139. No rereading. No second-guessing. Delete, delete, delete. This morning, I boxed up clothes I’ve been holding onto and took them to the shelter. I trimmed down the Skool communities I belong to. And now I am working on closing the many, many, many browser tabs that have my computer breathing like it’s running a marathon. This isn’t about decluttering for the sake of it. It is about making space for my coming abundance. I hope you are also taking steps to set yourself up for success this year. Share your tips and tricks with me!! 2026 = Bliss. 🌱

Hi, I’m Catherine. I’m based in Missouri and I’m a certified aromatherapist and EFT practitioner who works with women, especially entrepreneurs and creatives, who feel stuck, overwhelmed, or hesitant to fully show up even though they know they’re capable of more. My newest offer dives into money, not budgets or spreadsheets, but the emotional patterns, beliefs, and survival responses that quietly keep us from having, holding, or feeling safe with it. Lately, I’m craving more clarity around simplifying my offers so everything feels aligned instead of like I’m running a small circus inside my brain. When I need to ground and reset, you’ll usually find me on a long walk with a good playlist, journaling, and using essential oils, basically anything that helps me get out of my head and back into my body.

Last week, I did something that felt both strategic and deeply personal. I transferred ownership of my “faceless” Skool community to my primary account and rebranded it. Before the rebrand I had 93 midlife woman in the community, — all of whom joined through a faceless Instagram account. Now they are joining from both my faceless instagram and my original instagram. I can say that being faceless is safe. Being visible changes the energy. On the tech-side it was not so hard - I got good support from Skool. Here’s what actually mattered in this transition: 1️⃣ Ownership changes authority, not just admin rights When your name is on the community, members subconsciously recalibrate. They’re no longer following “content” — they’re following you. That shift alone raises trust and expectations. 2️⃣ Rebranding is emotional, not just visual A new name or identity isn’t about fonts and colors. It’s about alignment. 3️⃣ Visibility introduces nervous system work Going from faceless → visible isn’t a marketing move .For me it was an identity expansion. 4️⃣ The community didn’t reset — I did The members didn’t suddenly expect a different experience. I did. This shift matters to me because it brings my inner and outer goals into the same lane. Who I am becoming and the business I’m growing no longer need separate strategies. That kind of alignment changes how you lead.

If you’ve been tweaking your offers over and over but conversions still feel inconsistent, this might be the reason... Most offers don’t fail because they’re bad. They fail because there’s no clear path for someone to say yes. Your freebie, your core offer, your next step… If they don’t connect logically, your audience gets confused, and confused people don’t buy. That’s why I’m running a 5-Day Offer Stack Challenge inside my Skool community. This challenge is about: • simplifying what you already have • creating a clear “this → then → next” journey • making your offers easier to understand and easier to sell Over 5 days, we’ll work through: ✔ who your offer is really for ✔ how to position your core offer clearly ✔ what should come before and after it ✔ how to remove friction from your buyer’s decision If you’re a coach, creator, or service provider who’s visible but feels like your offers could convert better, this is for you. It’s practical. It’s structured. And it’s designed to create clarity fast. 👉 Join us inside the Skool community here: The Creator Desk Would love to see you inside. ❤️