The second something becomes “every day” or something you have to do… your body pushes back. You tell yourself you’ve lost motivation. But actually, it’s more likely a consistency issue. This shows up for me a lot. I want to build something steady. In my case, a business. But it could be anything, eating well, exercise, a habit you care about. I want progress. But consistency often feels heavy. Not supportive. And when that happens, I start thinking there’s something wrong with me. There isn’t. A lot of the problem is how consistency is framed. We’re told it means doing the same thing every single day, no matter what. I really struggle with that. Especially when consistency involves other people. Because then it can start to mean: - being available when you don’t have capacity - showing up even when you’re exhausted - carrying others emotionally - having no clear end point It can feel binding. Like saying “I run every day,” even when you wake up tired or run down. So you push past your limits because that’s now “who you are”. Or being the rock for everyone else, all the time. At some point, the body says no. For me, when something feels endless, my motivation drops fast. I need structure. I need an end. When my body hears forever instead of contained, I get stuck. And this shows up physically. Before starting, I feel resistance. A heaviness. A real “I don’t want to” in my body. Things that once felt exciting can turn into apathy. Or irritation.Or agitation. There’s often an urge to pull away or stop altogether. This isn’t laziness. It’s self-protection. So here’s what I’m experimenting with instead. Consistency doesn’t have to mean endless. You can decide: “I’ll do this for 7 days.” Or 30 days. And then reassess. Not “I’m doing this forever”. I noticed this recently in a challenge I was doing. It had a clear time frame… until it didn’t. Suddenly it felt like something I’d be doing forever, and my whole system pushed back. So now I make things finite, contained, and complete.