Honest confession. Pain point marketing has never felt like me. I've always been more interested in where my people are headed than what's holding them back. The transformation. The result. That's what gets me excited and I think it's what gets them excited too. So when Molly Mahoney talked about tickle points at SMMW, something clicked. It's a framing shift. Not what's broken. Not what hurts. But what genuinely lights your client up. What makes them laugh. What makes the journey feel worth it. Because sometimes the tickle point isn't even the destination. It's the experience of getting there. And that's something most of us never think to talk about. What do your clients love about the journey that you've never actually said out loud? 🤍

So I.lost my flame 🔥 today. I've had it since December and was.proud to have been so consistent, but this week at Social Media Marketing World I wanted to be as present as possible. I have made so many incredible connections and ...had conversations that genuinely shifted something in me. The kind you don't plan for. The kind where you're standing in a hallway between sessions and suddenly you're talking about the real stuff — why you started, what you're building, where this is all going. I met people who are asking the same questions I am. Doing the work. Figuring it out. And being in a room full of them reminded me why I do this. So yeah — the flame is gone. And honestly? I'm not even mad about it. Because the whole point of what I teach is that consistency isn't about the streak. It's about the intention behind it. And this week, my intention was to be fully present with the people in front of me — not performing presence for an app. That's not losing. That's choosing. I'll rebuild the streak. But I wouldn't trade those conversations for anything.

So I'm at Social Media Marketing World and yesterday I end up in a conversation with a real estate agent. She asks me what she should post. My first question: who are you trying to reach? Families looking to move to Atlanta. So I told her something that probably felt counterintuitive. Stop posting listings. Become the Atlanta expert. Join the community Facebook groups. Promote local businesses, share events, answer the questions families are actually Googling when they're thinking about relocating. She's not selling a house. She's helping a family find somewhere they can belong. The houses sell themselves when you lead with that. And here's why I'm sharing this with you. The same rethink applies to all of us. You're not selling a course or a membership or a coaching package. You're selling the result your client is already searching for. Reverse engineer your content from there. Community. Connection. Content. What result are your clients actually chasing? 👇

In 2022 I had COVID for almost a month. I had zero energy. I wasn't creating content for myself. I wasn't showing up with hot takes or trending audio. I put together my clients' content and then spent ten minutes a day just engaging. That's it. That was my whole strategy. I walked away with three inquiries. Landed one. One client from ten minutes of actual connection. Here's what that taught me: community and connection come before content. Not after. Not alongside. Before. Because if you skip that part and just post? You're throwing spaghetti at the wall. Your content might be great. Might be exactly what someone needs. But without the relationship layer underneath it, it doesn't land. So your Fast Fix this Friday is this: when someone comments, don't just heart it and move on. Reply. Ask one real question. Something that shows you actually read what they said. "That's such a good point, has that always been your approach or did something shift it for you?" That's it. Ten minutes. Do it consistently and watch what happens. Community first. Connection second. Content will do the rest. Try it on your next three replies today. See what happens. Let me know what happens.

I'm at Social Media Marketing World this week and this question just stopped me mid-session: What's something your competitors can't or won't say? Sit with that for a minute. What do you actually believe about your industry that most people in your space won't say out loud? That's your content. Drop yours below — I'd love to see what comes up for you.