The 6āMonth Lead Drought
I went 6 months with zero leads. April ā October? Crickets. Outreach felt like screaming into the void. I tried to diagnose the āempty calendarā problem. Turns out the problem was⦠me. I was doing what every AI consultant does: āHey [Name], I help companies with AI automationā¦ā Instant delete. It wasnāt wrong. It was just aimed at nobody. So I stopped trying to āscale outreachā and asked a different question: What if every cold email felt like I actually read their LinkedIn? Not the fake personalization. Not the āI noticed your post aboutā¦ā nonsense. Real relevance. So I built an n8n workflow that does the boring work for me: 1. Scrapes a prospectās latest LinkedIn activity 2. Spots their real business pain (based on what they publicly talk about) 3. Generates an icebreaker tied directly to their world 4. Drops it into a tight, ROI-driven email 15 seconds per lead. 100 leads/day without feeling like a spammer. Before: 200 generic emails ā 2% replies ā ~1 call/month After: 100 personalized emails ā 6% replies ā 6 calls/month Same effort. New system. I stopped pretending people should care about my pitch. I started proving I understand their world. Most cold outreach fails because itās selfish. Youāre asking strangers to care about YOUR solution before showing you get THEIR problem. AI doesnāt magically fix that. But it does make the research scalable. Automation should do the mechanical work (scraping, checking posts, creating briefs, filling templates) so you can do the human work (writing emails people actually respond to). I wasted 6 months before accepting that volume without relevance is just noise. Relevance at scale? Thatās a pipeline. If youāre stuck in the spray-and-pray loop: Donāt just āimprove your templates.ā Fix your targeting. Speak in their language, not in āAI automation jargon.ā Make every first line earn the next sentence. Whatās killing your pipeline right nowāvolume or relevance?