Most ADHD entrepreneurs don’t fail because they’re lazy or don’t know what to do… They fail because starting tasks and staying focused with ADHD is hard — a core part of what’s known as executive dysfunction. If you struggle with ADHD productivity, procrastination, or task initiation, this post is for you. ----- After 13 years as an entrepreneur with ADHD, I find that my brain would rather do literally anything else: 🧹 Clean my room 🔧 Tweak my logo for 3 hours 🤩 Go all-in on a new side project But over the last decade, I've found that executing on the RIGHT things, in the right order, is what sets apart my $50k months from 6-month droughts with no income. So how do we fix this? 🤔 👉 By overcoming task initiation paralysis. The voice in your head that says, "I know I SHOULD do this, but I'd rather binge YouTube." This is what Brendan Mahan refers to as the "Wall of Awful" in his book ADHD Essentials. We're stopped from initiating tasks by an emotional barrier. The accumulation of shame, guilt, and fear of failure (or success) prevents us from starting or completing tasks. Setting a big task that will take hours — like building a landing page or coming up with a new offer —increases the size of the wall of awful. 👎 This makes initiating the task harder. Here's the thing, though... As Mark Twain once said, the secret of getting ahead is getting started. And the secret of getting started is breaking down complex & overwhelming tasks into small, manageable steps. Then starting on the first one. How do you do that? 👉 𝗠𝗮𝗸𝗲 𝘁𝗵𝗲 𝗳𝗶𝗿𝘀𝘁 𝘀𝘁𝗲𝗽 𝘀𝗼 𝘀𝗺𝗮𝗹𝗹 𝘆𝗼𝘂𝗿 𝗯𝗿𝗮𝗶𝗻 𝗰𝗮𝗻’𝘁 𝗿𝗲𝘀𝗶𝘀𝘁 𝗶𝘁 For example... ❌ Instead of "Build my landing page" ✅ → Open a blank Google doc or notepad ✅ → Write down the goal of the page ✅ → Outline the section headings ❌ Instead of "DM 100 people" ✅ → Pick one person to DM ✅ → Draft a DM template ✅ → Send the DM ❌ Instead of "Promote my new offer" ✅ → Join one new Facebook group or Skool community ✅ → Write a single post talking about my offer

Hey Founder fam—you may have noticed some big changes lately. Over the past few weeks, Rex and I have had a lot of honest conversations about the future of what we’ve been building together. And after a lot of thought and care… We’ve decided to get a divorce 🤝😂 In all seriousness, this wasn’t an easy decision. @Rex Loyer and I are ending our business partnership. We have a lot of love and respect for one another, and Focus Founders wouldn’t exist without both of us. I especially want to acknowledge Rex for the role he’s played—helping me to stay focused when shiny objects hit (yay ADHD 😄), running the daily ETF co-working sessions, and bringing the Accelerator program to life. I appreciate the hell out of you, dude. Thanks for building this thing with me. 𝗪𝗵𝗮𝘁 𝘁𝗵𝗶𝘀 𝗺𝗲𝗮𝗻𝘀: Rex will continue building his coaching business under the Focus Founders brand name. And I’ll be continuing with this community, but evolving it into something new: 𝕋𝕙𝕖 𝔽𝕠𝕦𝕟𝕕𝕖𝕣𝕤 𝔾𝕦𝕚𝕝𝕕 𝗪𝗵𝗮𝘁 𝗶𝘀 𝗧𝗵𝗲 𝗙𝗼𝘂𝗻𝗱𝗲𝗿'𝘀 𝗚𝘂𝗶𝗹𝗱? The Founder's Guild is the natural evolution of what we started with Focus Founders… But with a deeper focus on what this has always really been about: 👉 helping ADHD and neurodivergent entrepreneurs build businesses and lives that actually work for their brains 𝗪𝗵𝗮𝘁’𝘀 𝘀𝘁𝗮𝘆𝗶𝗻𝗴 𝘁𝗵𝗲 𝘀𝗮𝗺𝗲? I originally started this community before Rex and I met, as the ADHD Entrepreneur’s Playground. My vision has always been to help ADHD founders lead lives they love. That is not changing. It’s still about: - The people - The energy - The mission of helping ADHD founders thrive If you’re here, you’re in the right place. We will also continue to offer the 5 AM CST virtual co-working sessions as well as the 12 PM CST in-person Thursday sessions in Austin. 𝗪𝗵𝗮𝘁’𝘀 𝗰𝗵𝗮𝗻𝗴𝗶𝗻𝗴? - The name → The Founder's Guild - The direction → even deeper into ADHD, creativity, and building a business and life you love - The 10 AM CST co-working sessions will be paused until further notice.

Curious what people are actually using right now. When you need to focus, what do you do?