Love hearing this! 🚀 From our side, it’s incredibly rewarding to see members take the resources, strategies, and mindset shared here and turn them into real, consistent results. You’ve clearly put in the work, and that’s the biggest driver of success. The fact that you’re now able to scale steadily shows what happens when knowledge meets execution. Keep doubling down on what’s working, keep testing, and keep sharing your wins — it inspires the whole community. We’re here to keep supporting you as you grow, so don’t hesitate to reach out with any questions or if you want to bounce ideas around. Keep building — this is just the start! 🙌

Hi @Tara Caruso, Spencer Ferguson - Media Buyer @ X Scale here! You're right to dig deeper before just assuming Meta is the problem — high CPMs in the $120–$140 range aren’t typical, even in wellness. A few things to audit before accepting this as “normal”: - Campaign Objective – Are you using “Sales” or “Leads” when you're still early and don’t have enough pixel data? Consider switching to “Traffic” or even “Engagement” to seed the pixel while lowering CPM. - KPI Alignment – Make sure you're not judging success on conversion yet if you're still building data. A 3–4% CTR is strong, which means the ads are getting attention — the issue is likely downstream or in delivery. - Metadata & Tracking – Double check that the pixel is firing properly, events are deduplicated, and you're not missing any conversion events. Improper attribution can inflate CPMs and skew learning. - Bid Strategy – If you’re on a lowest cost strategy with too small of a budget, Meta could be throttling you. Try either increasing the budget or testing cost cap bids to regain control over CPM. - Creative Rotation – Meta ad fatigue kicks in faster when the audience is small or data is thin. Even early, try rotating new angles, hooks, and visuals weekly to stay competitive in the auction. - Audience Signals – Stacked interests or broad is fine in theory, but if Meta has no pixel intelligence yet, those signals may not be "rich" enough to stabilize CPM. Consider building seed audiences off your highest engaged visitors or warm traffic — even if small — just to guide the algorithm. TL;DR:No, CPMs that high aren’t the norm, even early on. Before scaling or panicking, check if campaign objectives, pixel data, or even your KPI expectations are misaligned for your current phase. From there, test a fresh round of creative and possibly bid more aggressively to exit the “learning limbo.” Let me know if you want help reviewing the structure — happy to look at the full ad account funnel.

Welcome @Kristi Li and @Mark Williams 🦩