Unlock the Power of Funnel Audibles for Explosive Growth 🚀
“One good funnel, properly exploited, is worth more than ten lifetimes of hard work." - @Russell Brunson Dive into the art of **Funnel Audibles** and discover how fine-tuning your funnel can lead to massive success. Here’s what you need to know: ### 🔍 **1. Understand Your Marketing Math** - **Cost Per Acquisition (CPA):** Calculate by dividing your ad spend by the number of sales from your funnel (e.g., $10 ad spend / 1 sale = $10 CPA). - **Average Cart Value (ACV):** Find this by dividing your total sales by the number of customers (e.g., $2500 total sales / 100 customers = $25 ACV). - **If CPA > ACV:** Your funnel needs improvement. - **If CPA < ACV:** Your funnel is working well. Spend more while it's profitable! ### ⚙️ **2. Funnel Audibles** - **High Ad Costs & Low Show-Up Rates:** @Russell Brunson's Inner Circle members, and @Aj Rivera, faced this challenge. By tweaking their headline to add more curiosity to their webinar funnel, they reduced ad costs and improved show-up rates. (Dotcom Secrets pgs. 378-379) - **Adjustments:** Implementing small changes can lead to significant improvements in performance. ### 📊 **3. Average Cart Value Audibles** - **Lead Funnel Opt-Ins:** Aim for > 20% - **Two-Step Order Form Opt-Ins:** Aim for > 10-15% - **Order Form Bump Conversion:** Aim for > 20% - **Webinar Metrics:** - **Registration Rate:** > 20% - **Show Up Rate (LIVE):** 10-20% - **Show Up Rate (AUTO):** 50-80% - **Buy Rate (Hot Traffic LIVE):** > 10% - **Buy Rate (Cold Traffic LIVE):** 1-5% - **Buy Rate (AUTO):** 3-8% - **Product Launch Funnel Registration Rate:** > 20% - **Back-End Phone Funnels (Application):** Cost Per Application < $100 ### 🔄 **4. What to Change** - **Hook, Story, Offer:** When optimizing your funnel, make adjustments to these elements to improve performance. - **Split Testing:** Use Clickfunnels to test variations of your pages by making one change at a time (e.g., a new headline) to see which performs better.