I’ve been thinking a lot about streaks lately. Not the “fun” kind, but the kind that quietly crush engagement. In this episode, I dig into why streaks often backfire: one missed day, the streak resets to zero, and suddenly the user’s identity (“I’m a meditator,” “I’m a language learner” or a Skool flame-bearer) collapses with it. That’s when the rage-quitting begins. The good news? Flexible streak design, recovery paths, and better messaging can completely change the retention curve. Streaks don’t need to be a time bomb, they can actually support long-term engagement when designed with human psychology in mind. What’s your experience with streaks, have you ever quit an app because you lost one?

Share a fresh intro — but include one sentence about why you want to build a community. Whether you’re just starting or already live, let us know what this is all leading toward. 💬 Comment below or make your own post! P.S. You can still join the challenge today! Drop "I'm in" if you haven't and then do your intro as stated.

We’re renaming the community to better reflect what we’re actually doing here (as suggested by @Blair Stevenson) building, launching, and monetizing thriving communities using the LOOT framework. I'd love your input — this will only take a minute. 👉 Vote for your favorite name below 💬 Or suggest your own in the comments if you’ve got a better one! Which name feels most like us?

I'm working on the episode I'll be recording that comes out next week for the podcast. I'm thinking of framing it around the idea of leading your community becoming something you want to do rather than a chore. What would you like to see in such a piece?

I'm curious, what do you think? I'll be reading the comments and answer myself after a while.