I started my Cashflow Creators Club Skool group a few months ago. Itโs made me well over $10k in my spare time as a busy dude with a day job. Itโs been an amazing โside hustleโ if ya wanna call it that. Iโve been thinking about what @Mike Tielemans posted a few weeks ago about selling the mission. I realized I donโt really have one. I just wanted to start a group, document what I was doing, help my group members, and sell them solutions to their problems. That has worked, but I want to turn it up a notch. Iโve spent a few hours trying to formulate the mission and the movement and Iโm stumpedโฆ I saw @Travis Sagoโs equation (SMALL MOVEMENT = CHANGE + DIFFERENT + DESIRABLE OUTCOME). And his truck driver example. If I wanted to follow that example itโs pretty easy for me to say โday job dads who want their online income to surpass their job income so they can quitโ Or โblue collar guys who want to make money onlineโ Or some variation like that of who I am + my own goals. Problem is Cashflow creators club already has 220 members. Some men, some women, some in a similar situation as me, but also a bunch who are already full time online. So I donโt want to make my movement or mission something that excludes people who are already invested emotionally, financially, etc. into the group and in me. I notice in Mikeโs post the 3 big points he makes are all about the offer. I donโt have a main core offer that everything builds off of. Maybe I should figure that out so I can reverse engineer? Any input would be great. How do you craft a mission or movement and create a group identity without pushing existing members away when the group is already living and breathing?