Selling the MISSION = $1.2M in 18 months · Community F.I.R.E. Mojo

Selling the MISSION = $1.2M in 18 months

Let's kickstart this campfire with some Mission MOJO because Uncle Sago is speaking our language here...

We've (my twin bro and I) been in the digital marketing minefield since the age of 18 (35 now), so we've taken our share of beatings.

It wasn't until we got fired from our biggest client and lost almost all our MRR that we had a rock bottom realization that we couldn't keep trying to get better at marketing... we had to figure out how to make our clients more marketable.

Since marketing changes all the damn time, there's one variable in the equation that never has...

The brain inside the buyer 🧠

So we started studying cults, cult brands, movements, and tribal psychology to understand not just what makes humans want to buy something...

But BUY-IN to something so they actually engage, get results, and keep paying us so we don't have to keep chasing buyers.

The secret Uncle Sago is sharing in here is the same principle we've been using to build cult-like communities over the last 7 years...

You can't make people want to buy... (people don't want more homework)

But you CAN make them want to BELONG. (this is an existential human need)

So that's why a shared MISSION is so critical to a community because that's what your members are buying into...

That's how you get psychological buy-in so they're willing to pay to join your community...

That's how you get community engagement by indoctrinating them into this mission so they drink the Kool-Aid...

That's how you get long-term retention by turning lurkers into lifers because they feel a deep sense of belonging that they can't get anywhere else.

Uncle Sago is a G at building mission-based communities...

But most common communities struggle because they don't know this stuff so they do what everyone else does...

Sell the components of the community.

If you look at most Skool pages, it's like a grocery list of courses and content they get access to inside the community.

But nobody wants more INFORMATION...

They want TRANSFORMATION.

That's why us community creators can't sell the membership - we need to sell the mission.

We need a mission-based offer that can get psychological buy-in because they feel like this is where they belong.

So here's the framework we've been using to build cult-like communities that leverages the 3 Laws of Tribal Belonging:

1) Your offer needs a SPECIFIC TRIBAL IDENTITY

Like Sago was saying in his breakdown of defining your mission, you need a specific WHO - like Truckers over 40.

We need to speak to their identity so their subconscious brain says "pay attention, this is relevant to us".

You can't get ATTRACTION if you can't get ATTENTION.

But just because someone is a trucker over 40 doesn't mean they are the right fit for your community...

You can't build a strong community with the wrong members, so we need to niche down further by VALUES.

That's why "truckers over 40 who are thinking about retirement" narrows it down to those who value financial security and are primed for a solution to this.

Now they need to know what you can do for them...

2) Your offer needs a measurable TRANSFORMATION

The brain loves certainty, and if it's not clear what the outcome is from joining and participating in your community, there's no reason to join.

But most communities struggle because they define the transformation like "lost 10 lbs in 30 days"...

This is so vague that it puts them in the same red ocean as every diet pill, fitness trainer, wellness guru, supplement, starvation, ozempic, etc.

In order to differentiate you need to define the internal transformation - which we do with a NEW IDENTITY.

Define who they become in the process and the life they could have when they achieve this outcome.

This is what they really want...

But the real magic here is that a collective identity for your members allows you to instantly unify your members and increase their emotional engagement in the community...

Our identity controls our beliefs and behaviours, and Harvard proved you can give someone a new identity to change their actions.

This is how we get members drinking the Kool-Aid so they engage in the content and community and keep progressing, posting, and paying month after month.

Now, once they believe this community is for people like them and they want the transformation you're promising...

You just need to solve one last question to get past the skeptical subconscious....

3) Your offer needs a UNIQUE METHODOLOGY

Like Sago always says - you need a clearly different PLAN.

If you're pitching something they've heard before...

Or WORSE, you're pitching components inside a community...

Their skeptical subconscious will say "there's nothing new here"

But when they come across a new plan / methodology they've never heard before...

Their brain releases DOPAMINE to reward them for finding a new solution to their problem, which creates psychological motivation to take action and buy.

This is also how you differentiate from everyone else because nobody can compete on your made up method.

And since your people are the only ones who do it *this way*, it gives them a sense of pride for belonging to this community because they feel like they know something the outsiders don't....

So when you can communicate your mission-based offer with these 3 laws of tribal belonging, the right members will say "it just spoke to me".

And then you have a clearly defined mission to indoctrinate members into so they know how to behave and belong to the tribe so they're more likely to engage and come back for more.

Then you just need to intensify the "Us vs. Them" mentality in the group with shared slang, symbolism, rituals, gang signs, and merch so they further embody the collective identity which makes it harder to cancel because it would feel like losing a piece of themselves.

This is the power of a mission-based offer.

This is what you'll find in every one of Uncle Sago's Skool communities.

And this is how we turned a failed fitness membership into $1.2M in 18 months because members actually wanted to pay to belong...

And there's nothing humans want more than to belong.

That's why community is such a sick business model.

Don't build for buyers, build for buy-in and you'll have customers for life.

And don't just listen to what Sago says, look at how he designs his offers and his communities and you'll see he leverages the power of tribal belonging to get us wanting to try his way of doing things...

That's why I'm in 4 of his Skools!

Hopefully that helps put some gas on the fire 🔥

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