$1200 to $53k a month in just a few years - and a $50k down payment. A few years ago, I was charging $1,200/month for coaching. And honestly? I thought that was a lot of money. I didn’t even fully believe people would pay it… until a client told me I should be charging that. One year ago, I made a decision: I was no longer going to think of my work as “coaching individuals.” (Some of you remember Ben telling me in Austin in May 2024, to stop doing it) I was going to start helping organizations build better leaders, better cultures, and better systems for growth. That shift changed everything. Because I started asking a different question: What is the monetary value of one or more truly great leaders inside an organization? Not theoretically. Actually. What is it worth when leaders stop avoiding difficult conversations? What is it worth when every employee has a real plan? What is it worth when bad news travels vertically instead of horizontally? What is it worth when people stop trying to be right and start trying to get it right? That became the foundation of my work. I created something I call The Friction Triangle. It teaches leaders the difference between being kind and being nice. Nice is comfortable. Kind is clear. Nice helps both people escape the difficult conversation in the name of comfort. Kind tells the truth and builds trust. That became conflict navigation. Then I started diagnosing cultures through a simple question: “How does bad news travel in your organization?” Does it travel horizontally, through gossip, side conversations, and quiet frustration? Or does it travel vertically, to the people who can actually solve the problem? Organizations that want bad news to travel vertically are organizations that are serious about psychological safety. Then I saw another pattern. A lot of leaders have egos that require them to be right. But great cultures are built by leaders who care more about getting it right. That became ownership and accountability.

As I've mentioned on the calls, I've been working on a new book. I'm posting the cover to force myself to start telling the universe what I'm doing. I'm creating illustrations, a landing page and an interactive income analyzer to go along with the book. This is my first attempt at writing a book and creating a sales funnel. I will continue to update my progress.

Quick win: signed a $54K deal last week to bring AI-driven data intelligence to a client. The short version of the approach: companies are sitting on data they only use to report what happened. An AI intelligence layer turns that same data into teed-up decisions, what needs attention and why, before the week starts. Excited to build it. Happy to share more if there's interest. Happy 4th to all!!

While I didn't make the top 10 and get an all-expenses-paid trip to the mastermind in LA, I do get to attend. I just have to pay for it myself. Overall, I cannot complain. I'm a little bummed because I have a $360,000 proposal I couldn't count on since I didn't have a signature yet. That would have made me in the top three. Had I not joined that group, I would not have had the cojones to price my last few deals the way that I have. And that includes my cohort. I plan to bring all of the things that I've learned in that group to any of you who would like it.

I'm currently ranked 14th. The Top 10 get an all-expense-paid trip to LA with Sam Ovens (CEO Skool), Andrew Kirby, and Hormozi. I'm going for NO!!!! My goal was a $100k month. Technically, I might fall short of that, but I would've never gotten the $360k opportunity if I hadn't been pushing myself to the highest offer ever. 🫢😳 Yesterday, I got the green light for a 2-year, $360k deal (still needs board sign-off) $15k deal $5k deal (single coaching) $5k deal ( <2> PDP Certifications) Upgraded one client from $3k month to $5k month $9500 PDP Platinum Client My urgency continues to grow. I hope you all are still pushing and not getting bored with the outcomes you want. Go For No... Like our new banner?