@Paulo Costa, The Roaster @Warrick Duncan I'm late to the game - and reading through the new copy without having read the original or the comments, I was thinking, "Sounds good to me!" I agree with Paolo that a quick video intro to what's inside would help a lot. The thumbnail should be your strongest hook and showing you and Toni, but not in the pose of the fellow currently there. Just you guys as normal fitness coaches, not flexing, with smiles, as if greeting a customer at the door of your gym - ie the guys inside who are going to help you. That goes straight to the video overview of the community/classroom. 30s to a minute tops. No deep dive details, just the main points - including the ones you mention in the copy. After that, people won't even need to read the copy, which is the least important element on the page for prospective customers because sales copy doesn't build trust - people do (hence reviews and seeing you are crucial). HTH