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Owned by Luke

Secret Weapon

51 members • Free

The operational toolkit for solo freelancers & devs to stop the chaos, look like a 10-person agency, bill higher, and deliver flawlessly.

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44 contributions to Secret Weapon
Challenge: Send ONE past client a check-in email this week (here's a template)
Here's a challenge for the group this week. It'll take you five minutes and it might land you your next project. Pick ONE past client you haven't spoken to in a while and send them a quick check-in email. Not a sales email. Not a pitch. Just a genuine "how's it going" message. Here's a template you can steal and tweak: Subject: Quick question Hey [name], Hope things are going well on your end. I was thinking about [their business/project you worked on] the other day and wanted to check in. How's the [website/project/thing you built] performing? Anything you've been wanting to update or improve? No agenda here — just wanted to say hi and see how things are going. Cheers, [your name] That's it. No hard sell. No pitch deck. Just a human being checking in with another human being. Here's why this works: most of your future revenue will come from past clients or their referrals. But people are busy. They forget you exist. A quick email puts you back on their radar at exactly the moment they might be thinking about their next project. I've had emails like this turn into projects worth thousands. All from a 30-second message. Take the challenge. Send the email. Then come back here and tell us what happened. Even if they don't reply — you've planted a seed. Who's in?
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Scenario: A client wants to pay you AFTER the site goes live. What do you do?
Real scenario. This happened to me and I want to hear how you'd handle it. A potential client reaches out. Good project — redesign and build of their company website. Budget is reasonable. Timeline is realistic. Everything looks great. Then during the scoping call they say: "We don't pay deposits. We'll pay the full amount once the site is live and we're happy with it." They're polite about it. They say it's company policy. They seem legitimate. What do you do? Here's what I did: I said no. Politely. I explained that I work on a 50% deposit upfront, with the balance due before the site goes live on their domain. I told them this protects both of us — it commits them to the project and it means I'm not working for free. They pushed back. Said they'd never paid a deposit before. I held firm and offered a small compromise — 30% deposit instead of 50%, with a second milestone payment at the halfway mark. They agreed. The project went smoothly. They paid on time at every stage. The lesson? Clients test boundaries. Not because they're bad people, but because nobody else has ever set boundaries with them. The moment you hold your ground professionally, most of them respect you more for it. But I'm curious — would you have handled it differently? Have you ever worked without a deposit? How did it go? Let's hear the stories.
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The feast-or-famine cycle is a systems problem, not a sales problem
If you've been freelancing for more than six months, you know the pattern. You land a big project. You go heads-down for weeks. You deliver. You look up. Your pipeline is empty. Panic sets in. You scramble for new work. Eventually something lands. Repeat. Most people think the fix is "get better at sales." It's not. The fix is a system that keeps your pipeline warm even when you're buried in project work. Here's what I do — it takes about 30 minutes a week total: I post one piece of content online every week. It doesn't have to be long or brilliant. A short insight, a quick tip, a lesson learned. The goal is just to stay visible so people remember you exist. I reach out to two past clients or contacts every week. A quick email — not a sales pitch. Just checking in, sharing something useful, asking how things are going. Relationships are your pipeline. I keep a simple spreadsheet of every lead, where they came from, and their status. When I'm busy I still update it. When I'm quiet I work through it. The trick is that these three things are NON-NEGOTIABLE. Even in your busiest week. Thirty minutes. That's it. The freelancers who break the feast-or-famine cycle aren't the best salespeople. They're the ones who built a system and stuck to it. Has anyone here cracked this? Or are you still stuck in the cycle? Let's compare notes.
Why I keep a "done" list instead of just a to-do list
Every freelancer has a to-do list. Most of them end the day feeling behind because there's always more on the list than they finished. Here's a small shift that changed my daily mindset: I started keeping a "done" list alongside my to-do list. At the end of every working day, I spend 60 seconds writing down everything I actually accomplished. Not what I planned to do — what I DID do. Replied to three client emails. Finished the homepage wireframe. Sent the invoice for Project X. Fixed that CSS bug that was driving me mad. Had a discovery call with a new lead. It sounds trivial but the effect is massive. Here's why: To-do lists only show you what's left. They're a running tally of everything you haven't done yet. They grow faster than they shrink. By Friday they make you feel like you accomplished nothing even when you worked all week. Done lists show you what you've built. They're proof that you moved things forward. And over time they become an incredible record of your output. I can look back at any week in the last year and see exactly what I shipped. The other benefit? When a client asks "what have you been working on?" you don't have to scramble to remember. You've already got it documented. Try it for one week. Just jot down what you did at the end of each day. Then look at the list on Friday. I guarantee you'll feel better about your week than you expected. Anyone already doing something like this? I'd love to hear your version of it.
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Show me your tool stack (the fewer tools the better)
I see freelancers all the time drowning in tools. They've got Notion for notes, Trello for tasks, Slack for comms, Monday.com for project management, Calendly for bookings, Stripe for payments, and seven other things that all need logging into, syncing, and maintaining. Here's my entire tool stack for running a freelance web business: Google Sheets — project tracking, client CRM, invoicing overview, task lists. One spreadsheet to rule them all. Gmail — all client communication. Threaded, searchable, free. Google Calendar — time blocking and deadlines. Nothing fancy. Stripe — payments and invoicing. Google Drive — file storage and sharing with clients. That's five tools. Total monthly cost outside of Stripe fees: zero. The point isn't that these are the "best" tools. The point is that every tool you add creates another thing to check, another login, another place where information lives. Simplicity scales. Complexity collapses. I'm curious — what does YOUR tool stack look like right now? List them out in the comments. And be honest about how many you actually use daily versus the ones collecting dust. Bonus challenge: could you cut your list in half and still run your business? I bet most of you could.
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Luke Michael
4
76points to level up
@luke-elwell-2350
20+ years of experience, I specialise in crafting websites that are visually appealing, easy to manage, and optimised for success and launched FASTER.

Active 26m ago
Joined Dec 3, 2025