Challenge: Send ONE past client a check-in email this week (here's a template)
Here's a challenge for the group this week. It'll take you five minutes and it might land you your next project.
Pick ONE past client you haven't spoken to in a while and send them a quick check-in email. Not a sales email. Not a pitch. Just a genuine "how's it going" message.
Here's a template you can steal and tweak:
Subject: Quick question
Hey [name],
Hope things are going well on your end. I was thinking about [their business/project you worked on] the other day and wanted to check in.
How's the [website/project/thing you built] performing? Anything you've been wanting to update or improve?
No agenda here — just wanted to say hi and see how things are going.
Cheers,
[your name]
That's it. No hard sell. No pitch deck. Just a human being checking in with another human being.
Here's why this works: most of your future revenue will come from past clients or their referrals. But people are busy. They forget you exist. A quick email puts you back on their radar at exactly the moment they might be thinking about their next project.
I've had emails like this turn into projects worth thousands. All from a 30-second message.
Take the challenge. Send the email. Then come back here and tell us what happened. Even if they don't reply — you've planted a seed. Who's in?
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Luke Michael
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Challenge: Send ONE past client a check-in email this week (here's a template)
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