I have been helping primarily men who are Dad's and over 35 years old. They have come to me with help related to work or relationship challenges. Most of the men I have helped have been referred to me by women in their life. My marketing efforts directed to men isn't working. Men that I have reached out to have told me that most men dont seek out life coaches. They talk among their friend groups. I am starting to wonder if I should be directing my marketing efforts to women vs. men. I would love to hear anyone's thoughts on this.

Can someone please send me this Appreciated Marcus

it is going to be a long post. if you just want access to the questions, just download the attachment. if you are starting out or a seasoned coach, this might be helpful for you. after going through Ed's methodology and what I learnt from the book "change your question, change your life." which is a great book for coaches. i have developed 100 questions for the 4 steps in the expert coaching transformation guide. Here is the 100 with some bonus questions. if you are a new coach starting out and need help starting or to open your clients up. i suggest you read the book - change your questions, change your life by Marilee Adams also based on the book, i have align my questions to ED's 4 step process/4 pillars: 1. diagnose the problem 2. break the beliefs 3. retrain the behaviours/beliefs that caused the problem 4. compound the daily behaviours that keep building the transformative behaviours. i have 100 questions that i developed and used with my own sessions for you to to adapt and use. Read through them and pick and chose for your own sessions and adapt them if you need. i have also created a word document attached to this post. but it is the same as this post. 100 questions "Change Your Questions, Change Your Life: 10 Powerful Tools for Life and Work" by Marilee Adams is a book that introduces the concept of Question Thinking as a transformative approach to personal and professional development. The book emphasizes the idea that the questions we ask ourselves and others have a profound impact on our thoughts, emotions, and actions. By shifting from a "Judger" mindset to a "Learner" mindset and asking empowering questions, individuals can enhance their problem-solving abilities, communication skills, and overall well-being. Top 10 insights from "Change Your Questions, Change Your Life": 1. Question Thinking Paradigm: The book introduces the concept of Question Thinking, emphasizing the transformative power of asking the right questions to shift perspectives and outcomes.

96% of online coaches never achieve their business goals because they don't know how to. - Lack business knowledge - Lacks like-minded group of people that help each other out So, I'm looking for other 5 online coaches to create a tight group and share insights/help each other. Who's in to changes some lives??

What motivational books, coaching books, mindset books… or just bloody good reads would you suggest for my reading list?