@Paulo Costa, The Roaster Kirby has definitely built an impressive community, and there's no denying that. At the same time, I don't think a large member count automatically means every strategy is the right fit for every community. Different communities have different goals. What works for a community with 44,000+ members may not be the best approach for someone just starting out or trying to improve conversions. For me, the goal of an About Page is simple: clearly communicate the outcome, explain how you'll help, provide proof, and give people a reason to join. I know for a fact that my about pages will convert, but only if people send traffic to them and I have testimonials to prove that. There is a lot more to do with about pages than what people think. I did, @Steve Atencio; he had 188 and now has 200. Put a search term in for his niche and see where he sits. A.I is the easy way out. I have testimonials how good they are working and I have not had one not work; the key send traffic, and it will convert