The hardest part of building a real business is not what you say “yes” to. It’s what you have to say “no” to. If you’re like me, “shiny objects” are real. New machines. New ideas. New services. New side business. The toughest part? You could probably do most of it pretty well. But that’s what makes it dangerous. Discipline for guys like us isn't about “waking up early” or “working hard” — that's in our DNA Discipline is this: Being able to look at all the fun, new ideas and say, “No. I’m going to fix the one hard problem in my business first.” In your business, the thing you NEED to do almost always feels harder than the thing you WANT to do. Why? Because you don’t know how to do it yet. Or maybe you kind of know what to do… but you know it will take longer than you want. So instead of addressing the "hard thing" head on, most operators: Buy a new machine or attachment Research "better" machine upgrades or HP options Start a new service (like excavation) Switch to a new service area Tinker with new software to “optimize” the backend But the truth is, we just need to be honest and ask: 1. What is actually holding my business back right now? 2. Am I spending my time fixing THAT thing? If cash is your bottleneck, you fix your prices until you make real profit If leads are your bottleneck, you learn how to market better until more leads come in If closing is your bottleneck, you call/text leads faster until you start winning more jobs Not “another project.” Not “build a house on the side.” Not “add a second business.” Not “research the latest high-flow technology” The question is not, “What else could I do?” The better questions are: “What's the bottleneck in my business right now?” “What am I not doing because I don't know how?” Step 1: Tell the truth about the single most important problem in your business that is: - taking way too long to fix, or - you really don’t know how to fix Step 2: Bite down on that problem like a log in the grapple and don’t let go until it’s in the pile.

@Chris Leeck asked about apps here’s the simple stack I’d use if I had to start over tomorrow. 1. The Brain: Claude (AI) Claude is what I’m building all my AI agents with. It’s running a huge chunk of my business right now. - Writes and codes - Pulls data from Jobber + GoHighLevel - Builds reports and dashboards - Runs daily / weekly checklists - Helps run our marketing team You can get started for ~20–30 bucks a month, and there’s a beefier plan (the one I use) that can handle code, spreadsheets, and more. If you want a deeper breakdown of how I’ve wired Claude into Bear Claw + OWNR OPS, comment CLAUDE below and drop your questions. I’ll build this week’s live stream around it. 2. The Must-Have App: Jobber Jobber is what we use for: - Quoting - Scheduling - Invoicing - Time tracking (we sync timesheets into Gusto for payroll) I’ve used it since day one at Bear Claw. It’s the app I recommend if you’re not “techy” and your crew isn’t either. - Way simpler than trying to run everything in GoHighLevel - Way easier to train field guys on - Handles the ops side so you can focus on selling and doing the work If you want to grab it using my link you can get a free trial & discount code here: go.getjobber.com/ownrops At the time I recorded this, Jobber was running a 40% off promo (depending on when you view it, it could be already back down to 20% — I don't have any say when they run/change these promos fyi) Check that link for whatever their current deal is and take advantage if it’s live. 3. The Rest Of The Stack (Nice-To-Haves) - GoHighLevel / OWNR OPS snapshot – Marketing, leads, and automation. - OnX – Mapping and acreage estimation. - Zapier – Glue between everything (FB → text to your phone, Jobber ↔ GoHighLevel, etc.). - Gusto – Payroll + benefits (syncs with Jobber timesheets). - Google Workspace – Gmail, Drive, Docs, Sheets, quick video edits, plus Google’s AI (Gemini)

@Josh Reaper started running ads 5 Weeks ago He took fast action Got on camera (without making excuses) Wasn't afraid to ask for feedback Implemented the feedback Launched without overthinking Speed wins! From Josh's Scorecard: Crew day rate: $2,350 Total Ad spend: 525.17 Daily budget: was $50, now $33 Total Leads: 40 Cost per lead: 13.13 Jobs Quoted: 14 Job Sales closed: 6 Conversion rate: 43% Quotes sent: $53,561 Quotes converted to jobs: $19,300 and counting Check out Josh's full update post below for the full story https://www.skool.com/ownrops/my-1st-3-full-weeks-of-business-running-facebook-ads?p=18abb38a P.S. Don't forget to tune in to tmrw's Livestream at 7am MST / 8am CST / 9am EST Link: https://youtube.com/@theownerop see u tmrw morning!

Quick favor to ask: I’m planning the next 90 days of trainings, checklists, and tools inside OWNR OPS Skool. Rather than guess from behind a screen, I want to double down on what’s actually helping you in the field and cut out the fluff. So I put together a short SURVEY (5–7 minutes). Inside it I’ll ask you three simple things: - Where you’re getting the most value inside the group right now - What specific wins you’ve had from using the stuff in here - What we should make next (pricing, leads, follow‑up, scheduling, hiring, etc.) I’ll use your answers to: - Decide what we teach and build next - Tune up what’s confusing or not getting used - Pull real before/after wins so other operators can see what’s possible If you’ve ever watched a lesson, used a checklist, joined a live, or changed something in your business because of this group, I want to hear from you. What to do: 1. Click the survey here: 👉 LINK TO SURVEY 2. After you finish, come back & comment “Done” + your biggest win from the group so far. That’s it. I’ll read every single response and share what we learn with you all so you can see what’s working for other operators too. Some of you are quietly stacking big wins in the background, and this helps us surface those and build around them. Thank you for taking the time to do this. It directly changes what I build for you next.

OWNR OPS just crossed 1,000 members As promised, here are the 30-Day Leaderboard Winners – congrats! 1. @William Swingle 2. @Zach Taylor 3. @Josh Reaper 4. @Jake Starr 5. @Corey Adams 6. @Jacob Neffendorf 7. @Robert Clark 8. @Cliff McRae 9. @Kohlton Smith 10. @James Louros You showed up, did the work, and helped the rest of the group while you did it. That’s the whole game. Next steps for the 10 of you: 1. Comment below to confirm you've seen this post so we can get you details for next steps 2. Please email [email protected] with your Shipping Address & T-shirt/sweatshirt sizes – we’ll reach out if we need anything. More details are coming soon about: - The private Growth Workshop - The Founding Member Meeting If your name isn’t on this list, don’t tap out. This was round one. Keep posting, implementing, and sharing your wins. The people who keep showing up here are the ones who are going to own their market. Next steps: Comment below to confirm you have seen this post Send an email with T-shirt/sweatshirt sizes to [email protected]