How to sell without being "that" person. If you have a book or a coaching program, the stage is your best sales floor. But if you’re too "salesy," you'll feel the audience's trust evaporate. The secret is the "Value-Add" Transition. - The "Free Gift" Slide: Offer a worksheet in exchange for email. - The Case Study: Tell a story about a client you helped. - The Invitation: Simply state: "We only have 45 minutes today, but for those who want to go deeper, I have a program that covers this." The best "pitch" is really just an invitation to continue the conversation you started on stage. Tagging in some of new members: @Lynn Baker @Curtis Banas @Dawn Ziegerer @Andrew Haley @Ariel Thorne