A few years ago I had a side gig making fun characters out of little balls of cake. As halloween approaches (yes, it's coming!!) I'm thinking of bringing these little vampires back in a big way. Because GAWD, is it hard to get a foothold in marketing right now. But I know there are still plenty of businesses trying to make it out there, so I've planned a webby thing for September 25, at 11am Eastern time. The title: What's My Funnel? The topic: What's the best way to sell your program, product, or service? Is it through 1:1 networking, cold-calling, old-fashioned letter campaigns, paid ads, or bribing folks with little balls of cake? (I actually hadn't considered that one but now that I mention it, hmmm.... I could be onto something!) Because the thing that no guru tells you EVAHHHH, is that THEIR exact formula or framework works for THEM because of who they are, what they value, what they're selling, and how they like to communicate. But where a 2-call close process might be fantasic for them, it's not going to work for you if you're having to force it down like a canned brussels sprout. 🤮 I haven't created a sign-up page for the workshop yet, but if you're curious, comment below and I'll circle back with the link as soon as I get my shit together and stop thinking about cake. In the meantime, if you have a marketing conundrum and want to get a fresh perspective on it... grab one of my 20-minute catapult calls. We'll talk through your problem and prioritize your options. Here's the link: https://lnkd.in/emqAybCF While you go do that, I might have to go bake a cake. The pull is real. While I dither.. let me know what I should do?

This post is part of my Skool Discovery & Growth Boost Tips Series. My goal is simple - help Skool group owners get found, earn more clicks, and turn more visitors into members. -- A Skool About Page can look polished... ...and still leave a new visitor wondering: Who is this for? What will it help me achieve? Words like growth, freedom, success, transformation, and community are not wrong. They are simply too broad on their own. Try using the plain words your ideal member would naturally use to describe: 👤 Who they are 🎯 What they want 🧭 How your community helps them For example: ❌ A supportive community helping creators grow and build freedom online. ✅ Educational creators: Build and monetize your Skool community without relying on paid ads. The second version is not more creative. It is simply easier to understand. That gives visitors - and Skool - clearer context about who the community is for and why it may be relevant. Quick self-check: - What would your ideal member type into Skool search when looking for help? - Can they find those words naturally in your Group Description and the opening lines of your About Page? Getting found is only the first step. Your About Page still needs to give the right visitor a clear reason to join. -- 🐬 Curious how clearly your About Page communicates your offer? 👇 Comment AUDIT and I’ll run a free DFY audit of your About Page copy and visuals. I’ll share your score, the #1 conversion fix I’d make first, and a useful summary here in the thread - so you and other Directory members can learn from the real example too.

I had one idea for September. Then it grew legs. 😂 So now I’m quietly dropping useful little surprises inside ISC throughout the month. And a few of them are definitely not little. 👀 👉Identity Shift Circle

I am currently ranked #12 out of more than 1,000 people in this community. TWELFTH. Do you understand how unacceptable this is? I can practically SEE the top 10. I can smell it. I can hear #10 nervously checking the leaderboard and pretending everything is fine. There are currently just 108 points standing between me and the glory, prestige and completely imaginary power that comes with appearing in the top 10. So I am officially launching my campaign. 𝗢𝗣𝗘𝗥𝗔𝗧𝗜𝗢𝗡: 𝗚𝗘𝗧 𝗚𝗟𝗘𝗡𝗡 𝗜𝗡𝗧𝗢 𝗧𝗛𝗘 𝗧𝗢𝗣 𝟭𝟬 This is no longer about points. This is about history. This is about honour. This is about me being able to take a screenshot of the leaderboard and behave like I’ve just won an Olympic gold medal. If you see one of my posts, engage with it. If I leave a comment, reply to it. If I say something mildly amusing, laugh harder than it deserves. If I say something completely useless, engage anyway. We cannot afford principles at a time like this. I need 108 points. There are more than 1,000 of you. Mathematically, this should be embarrassingly achievable. I’m not asking you to overthrow a government. I’m asking you to help overthrow #10. Top 10 or nothing. Actually, #9 would also be acceptable... LET THE CAMPAIGN BEGIN. 🔥

Cue the confetti cannons... it's your turn! 🎉✨ 𝗜𝗳 𝘆𝗼𝘂'𝗿𝗲 𝗟𝗲𝘃𝗲𝗹 𝟱 𝗼𝗿 𝗵𝗶𝗴𝗵𝗲𝗿 (ALL members level 5+ welcome), you've unlocked today's Spotlight Thread! This is your chance to: 🌟 Share your link (community, website, socials ... where ever 𝗬𝗢𝗨𝗥 𝗯𝘂𝘀𝗶𝗻𝗲𝘀𝘀 lives. NO community affiliate links) 💬 Tell us what you're building 👀 Help the community discover you But here's the secret sauce... Don't make people guess why they should click. 📸 Add a graphic that catches their eye. 📝 Add a short description that tells them exactly what they'll find. Some people stop for pictures. Some people stop for words. Do whatcha gotta do to get that click! 😉 𝗔𝗻𝗱 𝗼𝗻𝗲 𝗺𝗼𝗿𝗲 𝘁𝗵𝗶𝗻𝗴... 🚫 No dropping and disappearing! 😂 Before (or after) you share your own post: 💛 Visit a couple of other members and leave a thoughtful comment, ask a question, celebrate what they're creating! Start a conversation ... that's where the magic beans are! Visibility isn't just about being seen... It's about helping other people feel seen, too. 𝗜𝗳 𝘆𝗼𝘂'𝗿𝗲 𝗻𝗼𝘁 𝗟𝗲𝘃𝗲𝗹 𝟱 𝘆𝗲𝘁, 𝗴𝗼 𝗵𝗲𝗿𝗲 𝗮𝗻𝗱 𝗹𝗲𝘃𝗲𝗹 𝘂𝗽 𝗳𝗶𝗿𝘀𝘁! Already a 𝗟𝗘𝗩𝗘𝗟 𝗙𝗜𝗩𝗘 🎤 The spotlight is yours. Let's see what you've been building! 🚀🔥