Now that we've wrapped up the Interactive Offer Intensive, I thought you might enjoy this conversation I had with @Lori Young on The Offer Mojo Show. We chatted about: ✨ Why PDFs aren't enough anymore ✨ What makes interactive lead magnets convert so well ✨ How I'm using AI to build tools instead of static freebies ✨ Where I think online marketing is heading If you enjoyed the intensive, this is a nice little follow-on listen while you're walking, driving or folding washing. 😊 🎧 Listen here: https://www.onamissionbrands.com/blog/ditch-the-pdf-how-interactive-lead-magnets-grow-your-email-list-faster I'd love to know your biggest takeaway once you've listened!

Do they disappear forever? Because if they do… this week's podcast episode might just change your entire relationship with how you sell through email. Turn Your Best Sales Emails Into Evergreen Assets That Keep Making Sales [Ep 255] I sat down with email strategist @Dama Jue, and she shared a strategy that made me immediately think: Why the hell aren't we all doing this? Instead of letting her best launch emails disappear into the void, Dama repurposes them into an evergreen sequence that keeps making sales months - and sometimes years - later. Yep. Old emails. Still selling. And honestly? It's kind of genius. We also talk about: - Her ridiculously clever 4x4 footer strategy (you guys know I'm a fan of this!) - Why she refuses to batch her emails - How to create more sales without creating more content - The power of reminding people about products they already own - Why your existing emails are probably your most underused assets This episode is packed with practical ideas you can steal and implement immediately. And if you've been feeling like email marketing has become another thing on your never-ending to-do list… this conversation will remind you that simpler often works better!! I'd love to hear what you think when you have a listen!

Just chatting with Clara and my focus this month is: YouTube as my Search + SEO engine. I’m saying no to trying to grow every platform at once and I’m letting YouTube lead my ecosystem.

I was about to create a new freebie. I had the idea. The purpose. The audience. And then I paused. I am building and launching a programme this month. This week, I am opening conversations around it. Creating something new would have felt productive. But it would have divided my attention. So instead of asking what else I could add, I asked what needs my full attention. The answer was simple. The programme. The conversations. The invitations. If you are building something right now, this is your reminder. You do not always need another asset. Sometimes visibility means standing fully behind the work already in your hands. Level 5 Clara tool

I’m not sure why I didn’t think of podcasting guesting as a strategy, but Clara helped me figure that out super quick. It makes so much sense. My gift of gab may be of some use here! 🤪