I wanted to discuss the foundation of brand/authority building today - so went heavy on creating that compelling narrative which shapes everything else. Please watch if you're struggling with where to start with brand building...

Hi all, I just wanted to introduce myself, as I'm new here, and looking forward to getting stuck in. I'm based in Barnstaple in North Devon. Is anyone else nearby? I'm hoping to build my knowledge and confidence over the next 90 days, to the point where I'm ready to make my first property purchase.

I just thought I’d share this following yesterday’s topic, as it’s been a bit of a game changer for me. I’ve built a property acquisitions pipeline with ChatGPT that acts like a mini CRM and deal analysis system for every property I source. Instead of jumping emotionally from one listing to the next, every deal gets logged into a spreadsheet and moved through colour-coded stages: Raw Lead (grey), Watchlist (yellow), Active Lead (green), Negotiation/Under Offer (blue), and Completed (purple), plus a separate Future Empire Assets (gold) category for larger long-term opportunities. Each property is logged with all the key information in one place, including the agent’s details, listing web link, asking price, sq ft, £/sq ft, tenure, income and yield, so nothing gets lost. Each deal is then scored out of 10 and analysed for seller motivation and—most importantly for my strategy—hidden optionality (title splitting, upper-floor conversions, mixed-use angles, vacant space, etc). It’s genuinely helped me stop random browsing and start approaching property sourcing in a much more structured and strategic way, making it far easier to filter what’s noise, what’s worth watching, and what’s a genuine opportunity. Happy to share the spreadsheet / framework with anyone who thinks it might help them too.

It's the final week of June, so there is no ACOM coaching session this week. Instead, we're doing something a little different... 🧠 Execution Lab 📅 Tuesday 🕚 11:00am 📍 Zoom: https://us02web.zoom.us/meeting/register/PCYoLdETT2O41ZKAT5-qiA#/registration (Link is also in the calendar entry) This is a practical working session, so I want as many of you as possible there. Bring properties you're currently looking at, whether it's from Rightmove, a commercial agent, an auction catalogue or an off-market lead. During the session, I'll work through exactly how I conceptualise value-add opportunities, showing you the thought process I use to identify hidden potential, create strategy and avoid costly mistakes. This is also the first step in training you to think in the same way Sentinel does. The more examples we work through together, the better you'll begin to recognise opportunities that most investors completely miss. If you've ever wondered: - "What would Rob see in this deal?" - "Am I missing something?" - "Is there actually a Unicorn hiding in here?" ...bring it along. This session will be recorded, so we're using Zoom rather than Skool. Looking forward to seeing as many of you there as possible. Rob

This week's Sentinel Walkthrough is a behind-the-scenes look at both the product and the company. I'll walk you through the latest version of the platform, show you what we've built, where we're heading next, and how Sentinel is being designed to become an AI co-investor for property entrepreneurs. I'll also share the investment opportunity, including the vision, market, business model, and why I believe we're building something far bigger than a property tool. Whether you're curious about AI, startups, investing, or simply want to see the future of Sentinel, this is a session worth watching.