A huge thank you to everyone who joined us on Saturday for the final bonus coaching session of our first One Deal Challenge. Saturday was deliberately a little different. Rather than another structured step in the process, we opened it up and worked through your questions and your actual deals — looking at individual opportunities, challenges and how to think through the next move. We also spent some time looking at the Sentinel roadmap and some of the improvements we’re making as we continue to build the platform around the way investors actually work. And that brings our first One Deal Challenge to a close. Over the week we've gone from: Identify → Understand → Strategise → Appraise → Negotiate → Follow Up → Pipeline The important bit now is not to stop. One property was the vehicle for learning the process. The real value comes from repeating it. Start building that pipeline. Aim initially for 5–10 new opportunities a week, keep gathering intelligence, keep making offers and keep following up on the ones that don't happen immediately. As I said on Friday, this is really the end of the beginning. I've loved the format, so we're going to make the One Deal Challenge a regular Academy event — 10 times a year, once a month excluding August and December. If you joined us this time, come back next month with another deal and do it again. If you missed this one, jump into the next one and work through the process with us live. Thank you to everyone who took part in Challenge #1. Now go and find Deal #2. 🚀

Firstly, a huge thank you to everyone who joined us for our first One Deal Challenge last week. I thought it went really well, and I loved the format of taking one property and working through the whole process together — from identifying the opportunity and understanding the circumstances, through appraisal, strategy, negotiation and then into follow-up and pipelining. So we’re going to make it a regular part of the Academy. 🎯 THE ONE DEAL CHALLENGE — 10 TIMES A YEAR My plan is to run a One Deal Challenge once a month, excluding August and December for holidays. Even if you’ve done one before, I’d encourage you to keep coming back and following along with a new property each time. The aim is simple: repetition. The more often you work through the full process on a real opportunity, the more natural deal analysis, strategy and negotiation become — and, most importantly, you keep building your pipeline. 🚫 TUESDAY — NO WEEKLY COACHING As this is a five-Tuesday month, there is no weekly coaching session tomorrow. We'll be back into the normal coaching schedule next week. 🟢 FRIDAY — SENTINEL OFFICE HOURS | 11:00AM This Friday at 11:00am, we'll be live for Sentinel Office Hours. We'll be looking at some of the latest changes, including: • Goldmine area selection — how we're evolving the way you identify and select your target areas. • Comparables inside individual deals — the changes we're making to make property-specific comparable evidence much more useful within your appraisal and decision-making. I'm also hoping to have an update on the auto-enrichment upgrades. As always, bring along your questions, deals and anything you're getting stuck on inside Sentinel. See you Friday at 11:00am.

The end of the beginning. Today we brought the whole process together and focused on what happens after the first offer goes in. Because getting an offer out isn't the end of the process. It's where the process really starts. Over the last five days, we've gone from setting your investment targets and identifying a property, through enrichment, vendor circumstances, strategy, appraisal and negotiation. Now we move into execution and follow-up.If your offer isn't accepted today, that doesn't mean the deal is dead. Move the property into Follow-Up and keep building the intelligence around it. Circumstances change. Vendors become more motivated. Sales fall through. Agents come back. Prices move. The property that doesn't work today might work in six or eight weeks. NEXT: BUILD THE PIPELINE One property isn't a property business. The next stage is turning what we've done this week into a repeatable process. When you're starting out, I'd be aiming to identify around 5–10 properties every week and bring them into your pipeline — depending, of course, on your strategy and model. Then work the process: Identify → Enrich → Understand the circumstances → Build the investment thesis → Appraise → Negotiate → Follow up. Not every property will become a deal. That's exactly why we pipeline. The aim is to keep enough opportunities moving that you're not emotionally or financially dependent on any single property working. TOMORROW — SATURDAY Q&A Tomorrow is an open Q&A. Bring me anything you're stuck on: Your deal. Your appraisal. Vendor circumstances. Strategy. Negotiation. Follow-up. Sentinel. Or any part of the step-by-step process we've worked through this week. And just to recap the Sentinel offer: Stay on Core (£27/month): I'll add the 90-Day Accelerator and Beyond Limits High-Performance Masterclass to your Academy account. Upgrade to Pro by the end of Sunday: you'll also unlock all of the Academy training content alongside your Pro Sentinel subscription.

Today we moved from appraising the deal to actually starting the conversation. We began by making sure your appraisal is accurate and talked about the Zone of Uncertainty — understanding where the numbers are solid, where assumptions remain, and what you need to validate before making decisions. Then we moved into the Negotiation Engine. The big takeaway: negotiation doesn't start with an offer. It starts with pre-offer discovery. Before worrying about what number to put forward, your job is to understand the vendor, the agent, the circumstances around the sale and where the flexibility might exist. That discovery gives you the intelligence to decide how to negotiate — and, importantly, whether there is an opportunity to pivot away from a straightforward price negotiation into creative deal-making. 📝 TODAY'S HOMEWORK Simple. Take the property you've appraised and: 👉 Run the Negotiation Engine in Sentinel. 👉 Review your pre-offer discovery questions and approach. 👉 Then start the process with a real person, with a real agent, on your real deal. No more hypothetical deals. Today, we're getting into the market. Tomorrow we'll build from what you discover. 🚀

Great session today; we’re now moving from understanding the deal into actually putting numbers around it. Quick recap from yesterday… Your homework was to get some form of vendor circumstance on your property. Remember, this is an evolving picture. Keep adding information to the Intelligence Feed as you uncover it, conversations with agents, listing history, price changes, market information, vendor motivation, etc. If you uncover something material, rerun your Investment Thesis. New intelligence can change the strategy, the structure and ultimately how you approach the deal. From there: 👉 Choose your strategy 👉 Generate your Execution Actions 👉 Then move into the appraisal Today: Appraisals We went through the different appraisal templates, the different valuation methods and how to start putting real numbers around your chosen strategy. The small glitches we saw during the session with the automatic population of market comparables and housing-market data should now be fixed and live. If you have any problems with it, please let me know. 🎯 DAY 3 HOMEWORK Take your ONE property and: 1. Complete the appraisal for your chosen strategy. 2. Review the numbers and assumptions. 3. Create your Offer Ladder. By the end of today, you should be moving from: “Is this interesting?” → “What is this deal actually worth to me, and at what price does it work?” Keep it focused. One property. One appraisal. One offer ladder. Any issues, questions or strange outputs, drop them in the comments below. 👇