That’s exactly what I thought when Heather sent me the pin she created for my upcoming workshop. I mean LOOK AT THIS PIN! 😍 I’ve worked with a lot of PR professionals, but no one has ever captured my brand quite like @Heather Boers just did. She didn’t simply make something beautiful. She understood the energy, the message and the experience I want people to have. That’s only one piece of what she does through her Main Stage Event package. Heather creates the promotional pin, writes the promo post, handles the backend setup, promotes the workshop and fills the room like nobody’s business. Then she emcees the event so I don’t have to worry about whether my PowerPoint is showing correctly or whether someone is stranded in the waiting room. 😂 I get to show up with my expertise, connect with the audience and teach. That is such a gift. Heather, thank you for seeing my brand, understanding my vision and making it so much easier for me to host workshops without carrying all the technical and promotional pieces myself. You absolutely nailed it. She gets me and this pin proves it. 💖🔥 Have you ever worked with someone who understood your vision so well that you immediately thought, “YES! That’s exactly what I was trying to say”?

Midweek game. You've got the power to ban one phrase from selling for good. Gone. Nobody's allowed to say it ever again. You know the type. "It's a no-brainer." "To be honest with you..." "Are you the decision maker?" Drop the one you'd ban and why. Bonus points if you've said it yourself.

Loads of people who sell for a living hate the selling bit. Business owners, freelancers, coaches, people with a brilliant course nobody's buying. They love the work. Asking for money makes them squirm. Usually that's because they think selling means turning into someone else. Loud, slick, a bit pushy. So they either force it and feel awful, or avoid it and hope people buy anyway. Neither works. Good selling doesn't look like that. It's asking decent questions, actually listening to the answers, being straight with people, and then asking for the sale like it's the obvious next step. Because by then, it is. That's what Direct Sales Mastery is about. Selling like yourself, not like someone off a training video. It's for anyone who sells for a living, face to face or online. Have a look at the About page if that sounds like you. What's the bit of selling you find most uncomfortable?

Tuesday game. Describe what you sell, or what your community does, in the worst way possible. Technically accurate. Just terrible. I'll start. I run an online club where grown adults practise talking to each other so strangers will give them money. Drop yours below, then have a go at guessing what someone else actually does.

I used to think a quiet month meant I needed more people to talk to. So I'd book every call I could get, chase every bit of interest, and still end the week wondering why so little turned into a sale. The fix wasn't more calls. It was the conversations I was already having. Same number of chats. Different questions. Completely different results. If your calendar's full and your sales still aren't moving, more calls usually just means more of the same conversations going nowhere. That's true whether you're booking discovery calls for your coaching, answering DMs about your course or sitting at someone's kitchen table. Before you go hunting for more people, look at where the ones you've already got drop off. The opening, your questions, the objection, or the moment you ask them to buy. That's what we work on in Direct Sales Mastery. It's for anyone who sells for a living, face to face or online, and can't work out why the effort isn't paying off. Have a look at the About page if that sounds like you. Where do most of your conversations fall apart?