Listen, if you own a small business, learning how to run paid ads isn’t optional anymore, It’s a must-have skill. Why? Because if people don’t know you exist, they can’t buy from you. A lot of folks think advertising is just for the big guys with million-dollar budgets. That’s wrong. Paid ads level the playing field. They give you the power to reach real customers, test real ideas, and grow your business faster than waiting on word-of-mouth alone. Quick wins: Visibility You can have the best product in the world, but if nobody sees it, you’re going to struggle. Paid ads get your business in front of the right people. Control Stop sitting around waiting for referrals or luck. Ads give you control. You decide how many people see your message and when they see it. Data Every ad is a lesson. You’ll learn what works, what doesn’t, who your ideal customer is, and what they respond to. Speed Organic growth is slow. Ads let you test ideas, find what works, and grow faster. Here’s the good news: you don’t need a big budget. Start small. Five dollars a day is enough to learn. The goal isn’t perfection—it’s progress. Learn, adjust, repeat. If you’ve been telling yourself ads are too complicated or too expensive, stop believing that lie. Paid ads are one of the best tools a small business owner can use to build a steady flow of customers and predictable income. This is part of taking ownership of your business. No one’s going to do it for you. So, have you ever tried running ads for your business? What did you learn?

Years ago, a plant manager told me something that completely changed the way I look at business: “Rodolfo, your company is excellent and you’ve provided us with service for more than 10 years. But inside the plant, nobody knows you. You need to start working more on your marketing and make yourselves known to the people.” That comment opened my eyes. It’s not enough to do great work or have loyal clients. If people don’t know you, your business becomes invisible inside organizations and in the market. This experience left me with three powerful lessons: 1. Quality is not enough: You can be excellent at what you do, but if you don’t communicate it, you don’t exist. 2. Visibility opens doors: The more people know who you are and what you offer, the more opportunities will come your way. 3. Marketing is an investment, not an expense: It multiplies the years of hard work and takes your business to another level. Many entrepreneurs think marketing is secondary, but the truth is it’s the bridge that connects your value to the right people. Today I’ll leave you with this question: Is your business truly visible, or is it only known by a few?

Meet @Olivia Adel — a powerhouse of expertise and passion who wears many hats with excellence: - Construction Engineer by education and Project Management Engineer by trade, leading critical initiatives at her local Water & Wastewater company. - Professional Speaker by certification (and passion!), helping others find their authentic voice. - Entrepreneur by heart, constantly creating and innovating. Today, Olivia brings it all together with a powerful mission: Helping experts who struggle to speak out loud find their authentic voice through 1:1 training — while letting AI agents handle the heavy lifting of marketing. I was so impressed her performance on a Magnetic Membership call today, that I just had to invite her over. We’re excited to have you here, Olivia. Your diverse background and mission-driven work are going to inspire many!

We need to be ready. As predicted Skool is part of Alex Hormozi's Money Models. They will go for the IOS and Android Marketplace next. Let's prepare our communities and give our all. @Brennan Thompson @Jake Setterlun @Jason Flamm @Rachel Bents @Rich Summers @Ricky Waters @Rishee Raju

Hello everyone, it’s Tool Friday again! Today I’m sharing a super simple tool that I know will be really helpful for your content creation: Pexels. Pexels is a free stock photo and video site that gives you royalty-free content to use without worrying about copyright issues. Whether you need images or videos, you can search for anything — for example, “happy dogs” and instantly download high-quality files for free. Even better, you can edit them directly in Canva from Pexels, making it easy to add text, remove backgrounds, or customize for social media. This means you can quickly grab free videos for Reels, photos for posts, or both, and keep your content looking professional without spending hours searching. So now you know: combine Pexels with the tools we’ve talked about before (like Whisk for Google Labs or iLoveIMG), and you’ve got a complete, easy-to-use content creation toolkit. Try it out, and let me know what you create! This one goes for all my content creators out there. @Rachel Bents @Phil Merrell @Dr. Stephen Buscema @Rich Summers @Adam Vester @Rishee Raju @Gunjan Kumari