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3d • General discussion
The Lesson a Plant Manager Taught Me About the Value of Marketing
Years ago, a plant manager told me something that completely changed the way I look at business:
“Rodolfo, your company is excellent and you’ve provided us with service for more than 10 years. But inside the plant, nobody knows you. You need to start working more on your marketing and make yourselves known to the people.”
That comment opened my eyes. It’s not enough to do great work or have loyal clients. If people don’t know you, your business becomes invisible inside organizations and in the market.
This experience left me with three powerful lessons:
- Quality is not enough: You can be excellent at what you do, but if you don’t communicate it, you don’t exist.
- Visibility opens doors: The more people know who you are and what you offer, the more opportunities will come your way.
- Marketing is an investment, not an expense: It multiplies the years of hard work and takes your business to another level.
Many entrepreneurs think marketing is secondary, but the truth is it’s the bridge that connects your value to the right people.
Today I’ll leave you with this question:
Is your business truly visible, or is it only known by a few?
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The Lesson a Plant Manager Taught Me About the Value of Marketing
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