1 upwork proposal and loom video sent Client work for much of the morning. Started 'translating' the sales page for the upcoming Female Buyer Psychology Workshop Heres what I have so far: stop selling to women like they're men NEW - different way to sell UNIQUE - ‘selling to women’ is not a common angle for copywriting gurus and courses USEFUL - half the population are women, this can help get more sales Men buy linearly. Women buy circularly. UNIQUE way to look at selling/buying EASY to understand how different the approaches need to be -Women vs Men, even if the reader doesn't understand specifically what is mean by ‘linearly’ and ‘circularly’ its EASY to see they are very different If you're still using "pain, agitation, and twist the knife" on female buyers, you're making them feel manipulated, talked down to, and unseen. And when you make women feel like sh*t, they will NEVER do business with you. BIG - hard hitting statement, half your potential customers may NEVER do business with you USEFUL - learn something better, more effective than PAS The Real Problem Your Product Is Good. Your Copy Is Repelling Her. USEFUL - here is whats really affecting your ability to sell to women HOPE - your'e not a bad copywriter/marketer and the business isnt broken its just the approach is wrong

Outreach today: 1 Upwork proposal with loom video 7 DMs - 2 got positive replies - - sent a demo site and the prospect asked me "How much?" waiting on his response to my quote - sent another demo site for the 2nd positive response and waiting for response Both the2 positive DM replies are from TIkTok. Fitness coaches with links to forms (typeform/googleform) in their profiles A simple website/landing page would help them both (and I could throw in email list building/marketing) The demos i sent are linked below and built with Claude code https://2fp-fitness.netlify.app/ https://bill-the-body.netlify.app/

Hey everyone, I'm in the early phase of my career and I write copy every single day. What I do is: Pick up a random problem, do some deep research, come up with a hypothetical product, build a mechanism and try to back it with science, and then write the full funnel. ads (atleast 3 different angles), emails, vsls, and a landing page. Sometimes I'd just pick a random product from amazon and write all the funnel pieces for that. So I have a couple of questions: 1) What should a solid portfolio actually include? 2) Should I be showing full funnel pieces or individual pieces across various niches? 3) How do you know when it's time to stop practicing and start looking for real clients? cause honestly there is soo much to learn that I'll never feel fully ready. I'd really appreciate any feedback or suggestion. Thanks in advance.

This is an ad breakdown by Lina Fahizul who's hosting our upcoming female buyer psychology workshop, “She's Not Buying,” July 1st to 3rd in Copywriting Launchpad. Watch the video (recommended) or read the breakdown below. Note: I used the transcript with AI to generate the written breakdown. Workshop details: https://linasworkshop.manus.space A Hook That Doesn’t Make Her Feel Like Sh*t Most brands selling to women lean on negative framing. They use hooks like “I want to feel like I’m 25 again” or “I don’t want to be old.” Those hooks imply the customer should be ashamed of where she is right now. Happy Mammoth does something different. The ad opens with a woman saying: “I balanced my hormones at 46, and I’m turning heads at the beach like I’m 25.” She owns her age and celebrates a specific, real result. The product is positioned as a tool for vitality, and the hook carries no shame or embarrassment. There is only possibility. When a woman feels judged by your copy, she gets defensive. She disengages and scrolls past. Empowering copy meets her where she is and shows her where she could go. That is a different emotional experience, and it produces different results in your conversion data. Calling Out the Avatar with Specificity After the hook, the ad moves to a woman describing her personal experience. She says: “Since hitting menopause, I’ve noticed things like weight creeping on, energy feeling different, and just not quite feeling like myself anymore.” She describes the experience of those symptoms in detail: the creeping quality of the weight, the subtle shift in energy, and the gradual loss of a familiar sense of self. If you are not going through menopause, none of this lands with you, and that is exactly the point. Good copy acts as a dog whistle for the right person. By listing these specific, lived symptoms, Happy Mammoth qualifies their audience fast. The viewer thinks: “She is describing exactly what I am going through.” That moment of recognition is when trust begins to form.

Wife’s birthday today. Slower day than usual. Couple hours of clients work 10 cold emails and 5 cold DMs took about an hour