Ready to make AI your marketing engine? Our next Ambassador's Spotlight features someone who teaches exactly that! Magda Sokolovič is the founder of SheDevelops, where she builds websites for female founders and runs hands-on AI workshops for teams. She's spoken at re:publica 2026 and Freelance Unlocked, and has run Claude workshops for a 67-person founder community and an 80-person newsroom. As a freelancer herself, she got tired of marketing that felt like shouting into the void, so she built a funnel that brings in clients while she's busy with client work (or just living her life). When she's not building or speaking, Magda teaches yin yoga, reads too much non-fiction, and every winter swaps Berlin for somewhere with palm trees (lately Goa and Sri Lanka). Here are her top 5 tips on using AI as your content and marketing engine: 1. Give it context before you ask for anything. Never start from a blank prompt. Feed AI your voice, your audience and your offers once (a saved doc, a project), and it stops writing about your business like a stranger who just met you. 2. You write the first line and the last, AI only helps in the middle. Draft it yourself, let AI sharpen or restructure the middle, then take the final pass back yourself. That's how you make sure it still sounds like you. 3. Repurpose relentlessly, one idea should work all week. I take a single newsletter issue (shedevelops.beehiiv.com) and turn it into a LinkedIn post, a few captions, and a comment or two. Write once, reshape everywhere. Stop starting from zero every day! :) 4. AI is an amplifier, not a source. It can polish and remix, but it cannot invent your actual story, your opinion, or your weird specific way of seeing things. Bring your own content first, because that's the one part nobody can copy. 5. Turn what works into a system. The win isn't a clever prompt you'll forget by Friday, it's saving the whole setup so next week you just press go. This is the exact "content engine" I teach, and the prompts are all here: Your Content Engine with Claude Cowork