Ready to make AI your marketing engine? Our next Ambassador's Spotlight features someone who teaches exactly that! Magda Sokolovič is the founder of SheDevelops, where she builds websites for female founders and runs hands-on AI workshops for teams. She's spoken at re:publica 2026 and Freelance Unlocked, and has run Claude workshops for a 67-person founder community and an 80-person newsroom. As a freelancer herself, she got tired of marketing that felt like shouting into the void, so she built a funnel that brings in clients while she's busy with client work (or just living her life). When she's not building or speaking, Magda teaches yin yoga, reads too much non-fiction, and every winter swaps Berlin for somewhere with palm trees (lately Goa and Sri Lanka). Here are her top 5 tips on using AI as your content and marketing engine: 1. Give it context before you ask for anything. Never start from a blank prompt. Feed AI your voice, your audience and your offers once (a saved doc, a project), and it stops writing about your business like a stranger who just met you. 2. You write the first line and the last, AI only helps in the middle. Draft it yourself, let AI sharpen or restructure the middle, then take the final pass back yourself. That's how you make sure it still sounds like you. 3. Repurpose relentlessly, one idea should work all week. I take a single newsletter issue (shedevelops.beehiiv.com) and turn it into a LinkedIn post, a few captions, and a comment or two. Write once, reshape everywhere. Stop starting from zero every day! :) 4. AI is an amplifier, not a source. It can polish and remix, but it cannot invent your actual story, your opinion, or your weird specific way of seeing things. Bring your own content first, because that's the one part nobody can copy. 5. Turn what works into a system. The win isn't a clever prompt you'll forget by Friday, it's saving the whole setup so next week you just press go. This is the exact "content engine" I teach, and the prompts are all here: Your Content Engine with Claude Cowork

Continuing our Ambassador's Spotlight on Marketing & Content, we're excited to introduce Romana Siracusa. What if your marketing problem isn't a marketing problem, but a vision problem in disguise? That's the question Romana helps founders answer. Romana helps experienced service-based women stop trading time for money and build their first scalable offer. She's the founder of The GYM, a membership for women ready to turn their expertise into leverage, and also works as a fractional CMO for service businesses in the US and Europe. She quit her job at 42 to start her business — and it now grows through community, referrals, and in-person events, not funnels. After living in Ireland and Italy, she now runs her business from Portugal's Silver Coast, where Friday pizza night is non-negotiable. Here are her top 5 marketing strategy tips: 1.⁠ ⁠Know Your Mountain Top Before You Touch Your Marketing Most marketing problems are vision problems in disguise. If you don't know where you're going, every shiny tactic looks like a good idea — and you end up busy instead of focused on growing. Get clear on what you're building, who it's for, and what life you want to build. Then let every marketing decision answer to that. 2.⁠ ⁠Audit Where You Actually Are (Not Where You Think You Are) Pull the real numbers: revenue, list size, conversion rates, and where your last 10 clients came from. Be honest about what's working and what's just habit. When I did this for my own business, I saw that 90% of it came through community, referrals, and in-person events, not funnels. That changed where I put my time. 3.⁠ ⁠Define Where You Want to Be, in Numbers "More clients" is not a destination. Turn your vision into a 12-month picture you could put on a sticky note: revenue, number of clients, the offer you're selling, and how many hours you're working. If you can't measure it, you can't build a strategy to reach it. 4.⁠ ⁠Goals, Then Strategy, Then Tactics. In That Order. The goal is what you want (10 new clients by March). The strategy is the route you'll take (grow through referrals and partnerships). The tactics are how you'll get there — the specific actions (2 podcast guest spots a month, a referral ask in every client wrap-up). Most people start with tactics and wonder why nothing adds up.

This month, our Ambassador's Spotlight is all about Marketing & Content, and we're kicking things off with someone who knows exactly what it takes to get known. Manon Jongejan helps entrepreneurs get known through a strong personal brand. She's the co-founder of The Viomati Co, organising business retreats and events. Over the last few years she's built a global community, running 16+ business retreats and 40+ events in places like Portugal, Greece and Morocco, and working with 200+ entrepreneurs from over 40 countries. Here's Manon's top 5 tips to build a strong personal brand: 1. Start with a strong why. You need two of them. An internal why, which is allowed to be completely selfish, so think about why you actually care and what you want this to give you. And an external why, which is the impact you want to make for other people. This is what keeps you posting when the numbers are slow, and it's what makes your content feel like it comes from somewhere real. 2. Get clear on what you stand for. This is your signature message, or your message to the world. What do you want to talk about, and what do you want people to think of when they think of you? Without this you end up posting random things that don't add up to anything. With it, everything you make points in the same direction. 3. Know who you want to reach. You can't create content for everyone, and content made for everyone doesn't land with anyone. Get specific about who you're talking to, what they're struggling with and what they actually want. The moment you know that, your content basically writes itself, because you're talking to one person instead of an audience. 4. Build your content pillars. Once your message is clear, you build your content pillars around it. Somewhere between three and five works, and I personally prefer four. Choose them from things like your expertise or the transformation you help people with, your belief system or perspective, and your lifestyle or passions. And be honest about where you're speaking from. If you're the expert on something, talk from that point of view. If you're still learning it, share from your journey instead. Both work, as long as it's true.

Morning ladies! If you've attended a Female Founders Breakfast before, we'd love to hear from you! We're putting together our first Annual Impact Report, and your feedback is essential. The Founder's Happiness Index (FHI) survey helps us understand what our community truly means to founders like you, and what we can do better. Take 3 minutes to complete the survey and get €5 off your next event! https://form.jotform.com/261895120156053 It would be super amazing if you could share your honest thoughts. Your feedback helps us grow and shape our impact. Thank you! 💜

Hi everyone! I'm Zheng Keer Ami, a linguistics student from Hong Kong, and I'm thrilled to be joining the Female Founders Breakfast team as an intern here in Lisbon! I'm currently studying linguistics at City University of Hong Kong, and my career aspiration is to become a speech therapist, especially supporting children with special educational needs. I'll need to build something of my own one day. That's where FFB comes in! As an intern, I'm nervous yet excited to learn, contribute, and soak up as much as I can from all of you. I'm particularly enthusiastic to support the community, whether that's through events, content, or just helping behind the scenes. I'm really looking forward to connecting with you all, learning from your stories, sharing mine, and growing together in this supportive and inspiring space.