1. “People BUY on emotion & JUSTIFY on logic." 👀
🌹 𝐓𝐡𝐢𝐬 𝐢𝐬 𝐭𝐡𝐞 𝐎𝐍𝐄 𝐒𝐄𝐂𝐑𝐄𝐓 𝐟𝐨𝐫 𝐲𝐨𝐮 𝐭𝐨 𝐤𝐧𝐨𝐰 𝐢𝐧 𝐨𝐫𝐝𝐞𝐫 𝐭𝐨 𝐬𝐞𝐥𝐥 𝐰𝐡𝐞𝐧𝐞𝐯𝐞𝐫 𝐚𝐧𝐝 𝐰𝐡𝐚𝐭𝐞𝐯𝐞𝐫 𝐲𝐨𝐮 𝐩𝐥𝐞𝐚𝐬𝐞. (𝐘𝐞𝐬, 𝐭𝐡𝐢𝐬 𝐢𝐬 𝐫𝐞𝐚𝐥. 𝐓𝐡𝐢𝐬 𝐢𝐬𝐧'𝐭 𝐚 𝐓𝐈𝐌𝐄 𝐖𝐀𝐒𝐓𝐈𝐍𝐆: "𝐂𝐨𝐧𝐬𝐢𝐬𝐭𝐞𝐧𝐜𝐲 𝐢𝐬 𝐤𝐞𝐲," 𝐨𝐫 "𝐉𝐮𝐬𝐭 𝐛𝐮𝐢𝐥𝐝 𝐭𝐫𝐮𝐬𝐭!" 𝐩𝐨𝐬𝐭.) You need to understand that everything pivots on emotions. There is a famous quote from Zig Ziglar, a dead dude: (𝗗𝗲𝗮𝗱 𝗱𝘂𝗱𝗲𝘀 𝗸𝗻𝗼𝘄 𝘄𝗵𝗮𝘁 𝘁𝗵𝗲𝘆 𝗮𝗿𝗲 𝘁𝗮𝗹𝗸𝗶𝗻𝗴 𝗮𝗯𝗼𝘂𝘁. 𝗧𝗵𝗲𝘆'𝗿𝗲 𝗱𝗲𝗮𝗱 𝗮𝗻𝗱 𝘆𝗼𝘂 𝗮𝗿𝗲𝗻'𝘁, 𝘀𝗼 𝘁𝗵𝗲𝘆'𝘃𝗲 𝗴𝗼𝘁 𝗼𝗻𝗲 𝘂𝗽 𝗼𝗻 𝗮𝗹𝗹 𝗼𝗳 𝘂𝘀.) "People buy on emotion and justify on logic." Basically, people buy stuff because they are emotional and then rationalize their buying decision AFTER having bought. Roughly 86% of purchases are made for emotional rather than rational reasons... 𝗧𝗵𝗲𝗿𝗲'𝘀 𝘀𝗼𝗺𝗲 𝘀𝗰𝗶𝗲𝗻𝗰𝗲 𝘀𝘁𝘂𝗳𝗳 𝘁𝗵𝗮𝘁 𝘀𝗮𝘆𝘀 𝘁𝗵𝗶𝘀: "Emotional stimuli bypass cognitive processing, often affecting us without our conscious awareness." Long story short- emotions tend to happen SUBCONSCIOUSLY. Long story even shorter- you legit get to skip a lot of time wasting and effort by selling to people's emotions. What's more- if you don't sell to people's emotions then they are 86% more likely to choose your competitors, so... THIS EMOTIONAL STUFF IS REALLY IMPORTANT. 𝗕𝘂𝘁 𝗵𝗼𝘄 𝗼𝗻 𝗲𝗮𝗿𝘁𝗵 𝗮𝗿𝗲 𝘆𝗼𝘂 𝘀𝘂𝗽𝗽𝗼𝘀𝗲𝗱 𝘁𝗼 𝗯𝗲 𝗮𝗯𝗹𝗲 𝘁𝗼 𝘂𝘀𝗲 𝘁𝗵𝗶𝘀 𝗶𝗻𝗳𝗼𝗿𝗺𝗮𝘁𝗶𝗼𝗻?! Knowing that emotions are pivotal is great, but useless unless you read what I am going to tell you NEXT- 𝗕𝘂𝘁 𝗳𝗶𝗿𝘀𝘁 𝗮 𝗿𝗲𝗮𝗹𝗹𝘆 𝗾𝘂𝗶𝗰𝗸 𝘀𝗶𝗱𝗲 𝗻𝗼𝘁𝗲: 2. Selling is any exchange of value... 👀 𝗛𝗼𝗹𝗱 𝘁𝗵𝗲 𝘁𝗵𝗼𝘂𝗴𝗵𝘁 𝘁𝗵𝗮𝘁 𝗲𝗺𝗼𝘁𝗶𝗼𝗻𝘀 𝗱𝗼 𝗯𝗲 𝘀𝘂𝗽𝗲𝗿 𝗹𝗲𝗴𝗶𝘁 𝗶𝗺𝗽𝗼𝗿𝘁𝗮𝗻𝘁 𝘄𝗵𝗲𝗻 𝘀𝗲𝗹𝗹𝗶𝗻𝗴! ✌😳💯 @𝗮𝗶𝗺𝗲𝗲𝗷𝗮𝗿𝗱𝗼𝗻𝗰𝗼𝗺 ♠🥀