I wish you very best of luck!

@Maiza Razzaq Hey Maiza, such questions are better answered and discussed in the group call and we did that last weekend. Anyways, for now I think msgs ads make more sense with clear offer or a package kind of stuff. Like for salons, bridal, birthday, party or some package like this can work well. Get this info from the salon that what kind of services have the most traction and build a package/offer around that. Yes leads form might not work as good but they can get you qualified leads, at the end of the lead form you can also add a link to whatsapp chat that can get someone to chat on whatsapp too after being qualified by the form. Simplest is to do msgs ads on whatsapp and instagram, the content should better be more straight forward with an offer/package and a clear CTA at the end to msg us by clicking the button below to book your appointment and avail the limited time offer.

Hi, sorry for the late response as i was travelling. So the problem with such engagement campaigns is that you can't control the traffic quality as there is no filter. The best you can do with this type of campaign like post engagement or whatsapp msgs is to be super clear in the copy/text and the creative. The initial response can be good as it starts fresh and targets the low hanging fruits, as the targeting gets optimised based on the people getting converted to engagement, as soon as the rubbish audience gets in, the algo starts bringing in more low quality traffic. Lead form campaigns can be used to filter the irrelevant inquiries.