It all boils down to LOVE. What suddenly rings a bell is altruism, "good intentions" and everything else we tend to convince ourselves that we do them, inspired by LOVE. It then begs the question, what's love in the context of the reason why we're all here? For instance, if I stumble upon something valuable, on a publicly crowd sourced content hub like YouTube, is it best to share the link to the video that leads to access of the entire platform, without bearing in mind what other contents on YouTube will do to them.? (Should we therefore create a platform whereby only what's shared is what's consumed) That wouldn't make any sense, unless added to YouTube as a feature,but then that wouldn't be in their best interest either. Secondly, if for instance something fundamental speaks to me from one religious context in form of text, and I find it valuable to me in some aspect of my life's belief system, is it really in the best interest of the party I wish to share the content with, that I should wrap the message using the entirety of that religion without bearing in mind what their initial, spontaneous or latter notion of the religion in question will have on the message I wish to pass and its corresponding impact on them? Is it then my responsibility to assess whether they're ready to perceive it as intended, is this intention then selfishness that is masked in love from my end?, culminating to hypocrisy, control and so on and so forth. How far should we go in the quest to justify a "why" that we also barely are yet to discern? Should we then just set up systems and resources and let people have access to whatever content they can lay their hands on without initiating any "algorithmic dominos" Therefore, taking any actions that have an impact on others, regardless of the inherent intentions,in my opinion, still plays to the tune of the so called "matrix" or at least what we describe or believe it to be. Or is it that they are on to another thing, perhaps AI, which is now akin to "investment that makes you money while you sleep", and now unmasking it as "the matrix" has no impact on the cause. The fact that it is out of the bag should beg the question, why does the matrix want us to know that it exists suddenly?