Today I want to give recognition to @Dana R , @Jason Stobart and @Lawrence Gibson for their continued dedication towards taking bold new actions. They get extra kudos from me for also posting about their efforts here in the Brojo Skool to inspire and support others who are keen to make moves. More of this please everyone :) Thanks guys! Dan

If you’ve ever looked at your life from the outside and thought, “I should feel good about this… so why don’t I?” this video is for you. One of the strangest patterns I’ve seen after years of coaching high achievers is this: the more successful someone becomes, the more they feel like they’re failing. Promotions increase, income goes up, responsibilities grow—and somehow the sense of satisfaction shrinks. In this video, I break down what I call the perfectionism trap. It’s the reason nothing ever quite feels good enough, no matter how much you achieve. I share a story about a client who won a spelling bee as a kid with 99%. He was proud of it. He went home excited. His dad looked at the paper and asked, “Where’s the other 1%?” You end up chasing an invisible finish line. Every win immediately turns into, “Yeah, but it could have been better.” This is maladaptive perfectionism: setting unrealistic standards, then beating yourself up afterward for not meeting them. I talk about how perfectionists tend to measure the wrong things. You don’t measure what you did—you measure what didn’t happen. Wins get rewritten as losses by imagination alone. Over time, this creates a brutal inner environment. You’re living with a voice in your head that is never satisfied, never impressed, never encouraging. That’s why so many high achievers are exhausted, anxious, burned out, and quietly miserable despite doing “better” than most people around them. They’re running hard on a treadmill that never stops. In the video, I also explain why perfectionism doesn’t actually help performance. Creativity, leadership, risk-taking, and real growth all require being willing to get things wrong. Masters don’t have undefeated records. If you’ve ever wondered why pressure seems to fuel your success while slowly destroying your enjoyment of life, this video will help you see what’s really happening—and why perfectionism isn’t your strength, it’s your leash. 👉 Go watch the full video if you want to understand why nothing ever feels like enough—and what that voice in your head is actually costing you.

Yo everyone Today I'm giving away access to the audio version of my book "The Naked Truth: Using Shameless Honesty to Enhance Your Confidence, Connections and Integrity" I'll give it to the first 10 people who comment below telling me what their favourite video, podcast, article or course is from my content collection - to help me get a sense of what I should be doing more of. GO! BACK COVER: “In this book, Dan Munro does something that many books on authenticity actually fail to do. He speaks from the heart in his own voice and provides the reader with a living example of the sort of integrity he's advocating.” - Donald Robertson, author of How to Think Like a Roman Emperor: The Stoic Philosophy of Marcus Aurelius Most of us are living a lie. We like to think of ourselves as “good people”, and because of this we come to the conclusion that we must also be honest people, because a good person isn’t dishonest, right?And yet, in order to believe this story, we must overlook a few things. Like how we are falsely agreeable with people we’re attracted to or intimidated by. Like how we pretend to feel positive emotions so that people don’t feel burdened by our darkness. Like how we hold back on speaking our minds to avoid confrontations. Like how we don’t call out our family on their bad behaviour. And, let’s face it: how we often straight-up lie. For some of us, this has become more than just a habit or a reaction to difficult social situations, it’s become a lifestyle. We create a persona - a performance - that was originally designed to prevent rejection, embarrassment and conflict, but has since become an ongoing act that we automatically play out without even thinking about it. And what’s wrong with that? Everything. After more than 10 years spent coaching people on how to become more honest and confident by living with integrity, I’ve come to realise that dishonesty is at the heart of nearly all our suffering. It’s the reason you lie awake with anxiety. It’s the reason there’s so much conflict in your relationships. It’s the reason your friendships are superficial, your job is unsatisfying, and your self-worth is declining. Why? Because dishonesty is the cause of shame.

What if the real reason you can’t enjoy your success isn’t that you’re ungrateful, broken, or secretly miserable… but that you’re actually afraid of being happy? I know, it sounds ridiculous at first. Almost everyone believes they’re chasing happiness. So, the idea that you might be actively preventing it feels absurd. And yet, once you see this pattern, it explains most high-achiever behaviour almost perfectly. In today’s video, I unpack what I’ve seen repeatedly from years of coaching driven, intelligent, and successful people. People who look like they’ve won the game of life, but who are constantly anxious, restless, and unable to relax into anything they’ve built. I introduce a concept called cherophobia, which is essentially the fear of happiness, contentment, or enjoyment. I tell the story of a client, who if you looked at his life on paper, you’d probably feel jealous. He’s financially elite, physically fit, has a great family, and checks every box society tells us should equal fulfillment. But inside his head, it’s chaos. He’s constantly catastrophizing, scanning for threats, and imagining how everything could fall apart. He’s doing everything “right,” yet he hardly enjoys any of it. What’s going on here is a deeply ingrained belief that if things are going too well, something bad must be coming. Many high achievers live with an unspoken superstition that happiness invites punishment. That relaxing, celebrating, or acknowledging success will somehow tempt fate. So they stay tense, stressed, and dissatisfied, because that feels safer than enjoying themselves. This creates a bizarre dynamic where success and failure become fused together. You’re allowed to win, but it’s not allowed to feel like a win. Every achievement immediately resets the expectation bar. Your personal best becomes the new minimum, and anything less feels like failure. Over time, this erodes your ability to enjoy anything at all. Ironically, this fear is often what drives high achievement. These people are incredible problem-solvers because they never let themselves rest. When things are going well, they get suspicious. When there are no problems, they subconsciously create new ones. They don’t trust calm. They don’t trust ease.

The functioning of your body is the foundation of everything else. Neglect it at your peril. We’re not aiming for perfect, we’re aiming for sustainable. Your task: Define: - Exercise frequency + type - 3–5 simple eating rules This is your bare minimum, even on bad weeks when you’re sick, tired and depressed. Post below: Share your baseline (again, not your ideal).