🪿💨💎💎💎 Goose was dropping gems: Costa Rica IRL
Below are my notes from the talk @Goose Dunlavey gave on Day 1 of the Skool Costa Rica Talk IRL: 1. Skool = Community Platform with Business Features To make a community thrive, you have to unlearn traditional business strategies. Communities aren’t built on funnels(or just funnels) they’re built on connection! 2. Community and Business Alignment - Both need one shared mission or purpose that everyone rallies around. - The frequency and quality of how often you interact with people who share that purpose determine your success. - Your offer may evolve, but your brand, what you believe in, should stay constant. Dig deep into your convictions and let your authenticity shine. - KEY: Thin out the crowd and double down on what you truly believe. Let your freak flag fly. 3. Community Dynamics - A strong community creates inside jokes, shared language, and superfans. - These things make outsiders form strong opinions, which is a good sign of resonance. - Humor helps humanize your brand and deepen belonging. 4. Focus on Transformation, Not Transactions - Lead with curiosity and a commitment to transformation. - If you create real change for people, ascension and sales happen naturally. - Money flows from transformation and belonging, not just from offers. 5. Brand Expression and Culture - Every touchpoint, your posts, community discussions, classroom vibe, email signature, calendar, and even your choice of emojis, should reflect your brand’s values and culture. - This builds familiarity and emotional connection. 6. Free Community Strategy - The purpose of a free community is nurture, not conversion. - Many members won’t be qualified when they join. - Your job is to help them grow, align with your values, and become your ideal client over time. - Once nurtured, conversion happens naturally.