Happy 2025 team! Some thoughts and updates to share… The Hero’s Journey There is no story less inspiring than the story of the individual stepping out into the adventure of their lives, and falling into a string of easy victories, world changing impact, and effortless successes. That is because this story misses the point of the hero’s journey. It is through battles, losses, and unprecedented challenges that we become the person who can manifest the world changing impact we sought to make. As we head into a new year I want to paint an inglorious picture of what putting the Physiology First Approach into practice might look like… The breathing class that you raced to teach after a busy day, and spent the week preparing for, only to find that no one showed up, again… The contract with a school that you “almost” got before some bureaucratic back out happened at the last moment… The gym that you pitched to collaborate and share space, only to realize one again that the urgency to help the next generation improve their health is not only absent in the fitness industry at large, it isn’t even something they understand as important. At least not until kids have credit cards… Flash forward to the other side of that year of attempted impact, and recognize that your preparation got you ready to deliver the breathing class, the Student Strong workout, the speaking event, or the contract negotiation when the efforts that you thought had gone unnoticed prove to be the reason that these opportunities came your way. In a world where everyone talks, plans, and prepares, but so few ACT, leaders stand out to other leaders. The journey isn’t just about the things that work, it’s about who you become when they aren’t working, and how you pivot, adapt, and grow into a stronger communicator, entrepreneur, and human being through the process. This year, pick one of the 4 modes of impact that we outlined in the Level One Certification Program and bring it to life in your community!