By answering these questions. --- Advanced Copywriting Knowledge Quiz 1. USP Analysis You’re hired to write for a new smartwatch brand. The market is saturated with competitors like Apple and Samsung. What key question must you answer to craft a strong Unique Selling Proposition (USP)? A) What are the technical specs of the product? B) What makes this product different and desirable to the target audience? C) How can this smartwatch be priced competitively? D) How does the brand’s logo appeal to consumers? --- 2. Conversion Optimization You’ve created a long-form sales page, but conversions are low despite high traffic. Which element should you prioritize fixing? A) The Call to Action (CTA). B) The page design and color scheme. C) The headline and opening paragraph. D) The testimonials section. --- 3. The Psychology of Persuasion Robert Cialdini’s principles of persuasion are widely used in copywriting. Which of the following is NOT one of his principles? A) Authority. B) Scarcity. C) Reciprocity. D) Clarity. --- 4. Customer Journey Mapping What is the best way to align your copy with the customer’s journey? A) Focus only on product features to provide detailed information. B) Adapt your copy to address different stages: awareness, consideration, and decision. C) Use the same style of copy for every customer segment. D) Prioritize long-form content regardless of the customer’s position. --- 5. Data-Driven Copy You’re running an A/B test on two email subject lines. Subject Line A: “Transform Your Fitness Routine – Today Only!” Subject Line B: “You’re Missing Out on This Fitness Revolution!” Which metric should you prioritize to determine which copy performs better? A) Click-Through Rate (CTR). B) Open Rate. C) Conversion Rate. D) Bounce Rate. --- 6. Copy Tone Adaptation Your client is a luxury car brand. What is the most appropriate tone for their ad copy? A) Casual and humorous. B) Sophisticated and aspirational. C) Friendly and conversational.