Looking for some advice from those who have experience selling Amazon businesses or storefronts. I’m currently looking to exit my Amazon FBA brand in the mobility aid space. The business has generated a solid amount of revenue overall, primarily from one ASIN, with two newer ASINs still in early stages. There’s been a lot of time and money invested into building everything out, but I’m at the point where I’d prefer to move on and sell things in the most efficient way possible. Here’s where things get interesting: I’ve received an offer for my Amazon storefront + LLC, but the buyer does NOT want the actual brand name or trademark. From what I’m reading, it sounds like Amazon technically doesn’t allow storefront/account sales, which has me trying to figure out the cleanest and safest route forward. My thought process right now is: - Potentially sell the storefront/LLC separately - Then sell the brand, trademark, inventory, supplier relationships, listings, etc. separately afterward - I’d honestly be fine with a straightforward and efficient exit at this point For those who’ve been through this before: - What’s the safest / smartest way to structure something like this? - Is selling the storefront/LLC actually viable? - Would you instead package everything together and sell as one asset sale? - Any major red flags or things I should avoid? Appreciate any honest feedback or experience from those who’ve navigated this before.