Hi Team, I need expert advice on a serious Amazon brand issue. When I created my Amazon listing, I used a brand name . Amazon accepted and published the listing with this brand, including images, packaging, and all listing details—even though the brand was not trademarked at that time. Recently, while applying for a trademark, I discovered that another seller already owns a very similar brand name with a hyphen, which is actively selling on Amazon. Now I’m stuck between two risky options and need guidance before moving forward with production: Option 1: Continue with the brand name (without hyphen) - Use it consistently across images, title, and packaging, and apply for USPTO trademark registration. - Risk: USPTO may later reject the application due to likelihood of confusion with the hyphenated version. - If rejection happens after the listing gains reviews and sales, a forced rebrand later would be extremely damaging. Question: Based on experience, does a brand name without a hyphen realistically have a chance of USPTO approval when a hyphenated version already exists, or is rejection highly likely? Option 2: Change the brand name completely now - Choose a new, clearly distinct brand and register it. - Risk: Amazon may not allow a brand name change on the existing ASIN and could require creating a new ASIN, updating all images, and losing listing momentum and reviews I built so far - Amazon support mentioned this would require review by the Brand Registry team. Question: From real Amazon cases, does Amazon usually allow a brand name change on an existing ASIN if done correctly, or do they typically require a new ASIN? Any guidance from sellers who have dealt with similar trademark or Brand Registry situations would be greatly appreciated. 🙏 @Trevin Peterson @Kaming Lai

I’m currently using a brand name on my product packaging, images, and bullet points, but Amazon isn’t allowing me to use the same name as my storefront because it’s already taken by another seller, even though their registered brand name is different. The brand name I’m using is not trademarked yet, so I wanted to ask if registering it with the USPTO and enrolling in Amazon Brand Registry would allow me to use that name as my storefront as well, or if it’s better to choose a different storefront name, especially since for long-term brand building I want to keep my brand name and store name the same and I’m not willing to change the brand name already used across my listing. @Trevin Peterson @Kaming Lai @Brian Zabierek

Hi, From the last three months, I am unable to attend live classes. Every time I join, it shows waiting for host to join from the first minute, and the entire hour passes without the class starting. Please help resolve this issue. Thank you.

Hey everyone! I have a quick question about product warranty. Can I create a warranty registration page through my WordPress website instead of using Helium 10? I have a developer who can make it for me. Also, do I need to connect my website domain with my Amazon store, if yes can I use my own domain and connect it with amazon for the warranty page? I just want to make sure it’s allowed by Amazon before I start. Any advice would be really helpful. Thanks! @Kaming Lai @Trevin Peterson

Hi everyone I’m currently facing challenges with my product launch. For the first batch, I worked with Jing Sourcing and encountered many defective units. We managed to repair most, received refunds for some, and eventually shipped the inventory to the US. At that time, my agent assured me the issues would be resolved in the next batch. Now, with the current inventory, she’s saying the factory is not capable of making perfect units They claim that to get perfect units, the cost must increase, and the agent also mentioned that new factories she found have even higher prices. She’s given me two options: 1️⃣ Deal directly with the current factory, which she feels isn’t reliable. Although the last inventory turned out fine after fixes, they had initially produced many defects. 2️⃣ Move forward with new factories, but at a higher cost. With my current margin at only 26%, any cost increase will squeeze profits further. On top of that, delays could cause me to run out of stock. Looking for advice — how would you approach this situation? @Trevin Peterson @Kaming Lai