@Randy Householder DId you set up the "adspy" section with brands with ads you like? + Selecting to use those as inspiration under "brand settings"? MIsspelled words will always happen, thats why i batch like 30-50 at a time, knowing im only going to use 5-10 from that batch, i havent found a good way to get around it yet Great idea!!

@Chad Miller Youre saying you dont want every single ad to have the same name?! No not yet, also dealing with that issue and its very annoying

@Chad Miller Super excited to hear about your progress with the new icon setup next week!!! Also, let me know any tricks/tips you find on there lol

Hi @Chad Miller ! So first off, earlier this year (May/June) Meta updated "Andromeda" their algo thats supposed to be "way more efficient" For 80% of brands its not, and its literally cut results by 60-70% with the same spend using the same ads. Ive watched brands that have done 3-5x ROAS for YEARS consistently, drop to 1-2x since Q2 this year, using the same strategies, same creative, same everything. It was a night and day difference. - So this underlying issue is affecting everyone, yourself included, just know there is a lot of stuff up in the air about meta right now with these new changes and everyone is still trying to figure out the best way to optimize with it. 1 thing (I havent 100% confirmed but it seems to be true) Everyone seems to be saying that the new algo is focused more on ENGAGEMENT that results. Meta wants your ads to keep people on the platform as long as possible just like want with normal content, it isnt solely focused on sales as much anymore, hence why it takes longer to find winners -------- As far as pixel being dead, I wouldnt say its "dead" in the aspect that it cant be fixed. Although they can be ruined/messed up bad with: - Bots, either clicking the ads, visiting the website, etc... THIS YEAR was the first time ive seen Add to cart bots. they literally click on the ads, add your product to cart, and then leave. effectively ruining the pixel because it thinks those bots are "Highly engaged audiences" so they keep serving ads to more and more bots that are similar to the other bots (botception?) compounding... ------- SO FAR WHAT I KNOW..... What you're doing is perfect... Most advertisers are in agreeance that the new algo prioritizes "ANGLES" AND YOU NEEED TO BE SPECIFIC WITH THEM. With the old system it wasnt too hard to sell a: - "Mineral supplement to women" Now it seems to be working better to sell a: - "MIneral supplement to 55+ women that are having mobility issues and want to play with grandkids" - "Mineral supplement to men in their 20s focused on recovery speed that might be deficient in X, Y, and Z"

@Chad Miller I used to love just doing monthly launches with a batch of new swings and a batch of iterations. The past few months Id say its best to do it every week or 2. - Atleast until you get a solid winner. I love using a CBO with an Adset per each angle Honestly, the more the better, youll know when you get some "decent performers" because they will start taking most of the spend from the campaign.... THAT is the crossroads. Once one of the ads start taking majority spend, the ad will either: 1. Take spend and Raise ROAS / Lower CPA when compared to account average 2. Take spend with WORSE roas/CPA If it is #1, congrats, you got a new winner If it is #2, congrats you found SOMETHING that works well for the algo, just need to iterate until its converting better while still spending that much: - Creative design works - Angle works - Copy works